Difference between Search Engine Optimization and Marketing

SEO or Search Engine Optimization is the key to increasing the volume of traffic to your web site. Using SEO techniques is necessary for your website to appear on the first page of major search engines. SEO fundamentally consists of creating appropriate content, keyword density and obtaining links into your site. However, SEO is only one of the tools for online marketing strategy.Online marketing entails exploiting the power of Internet to generate customer response. Online marketing strategies are many and include Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Creating Blogs, Article Marketing, Video Marketing etc. It may not be incorrect to describe online marketing techniques as a means of turning your website into a salesman that works 24×7.

If your aim is to maximize incoming traffic to your website to boost sales, then SEO as well as all other online marketing techniques are important. It is indeed difficult to clearly demarcate the difference between SEO and online marketing as they are the obverse and reverse sides of the same coin. SEO and online marketing strategies have to supplement one another for you derive maximum advantage.Research studies shows that 47% of prospective customers go to the search engines to identify the products/services they need and as such ranking high in the search engines is of paramount importance. Developing suitable SEO strategies will ensure increased incoming traffic to your site and thus help you get your market share.

The internet or online marketing strategies are manifold and their purpose is to promote your product/services and to enlarge your sales and concomitant profits. You have to use SEO techniques to prepare your site rank high in search engines and to lure maximum visitors. A website that is search engine optimized is imperative for your website in today’s fiercely competitive scenario. Thereafter, you use online marketing strategies to popularize and promote your website.Instead of harping on the subtle differences between SEO and online marketing, the saner thing to do is to synthesize both strategies to attract large traffic to your site, enhance customer-base, build brand image and create overall success for your online business.

We offer the best kind of SEO, link building and internet marketing solutions to different types of clients spread across many cities. Our internet marketing professionals will provide you with effective SEO techniques and apt Internet marketing solutions to help you increase your sales leads, enhance your conversion rate, generate additional, revenue and enlarge your profit.