8 Ways to execute your Brand’s Story Online
A Brand story should ideally encompass your business mission, your company culture, your management philosophy and your inspiring history. But the crux of the matter is – how are you going to execute your brand story online. Here are some eight different ways to help you accomplish the task effectively:
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Your brand story should be as far as possible honest and transparent while at the same time powerful and thought-provoking. You must subtly and yet decisively convey the impression that you are committed and passionate about your brand.
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It is common knowledge that shoppers today are firmly connected through social networks. You should therefore try to present your brand in such a compelling way that people would be eager to share them with their friends. Make your brand story absorbing and easy to share.
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Write a blog or Facebook post inviting your customers to offer feedback comments about your brand story and ask them to spell out the reasons why they are steadfastly loyal to your brand. In fact, you can also ask your employees why they work for you and how inspiring they find your brand.
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Instead of merely narrating your brand story in mundane text, create an engaging video as well. The video could show some of your customers speaking highly of your brand or employees stating they work for you. Try to explain a little bit about how your products/services will help customers.
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One of the most impactful ways to dramatize your brand story is to add some appealing images to your site /social network. Try to post photographs of your satisfied customers and your marketing team to highlight they are the ones responsible your brand’s success.
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Businesses are spending a lot of time and money in social media and develop dedicated teams to manage those interactions. Make your story a critical component of the interactions. Provide link to videos or your website pages and unambiguously tell your followers what makes your brand special.
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Make it a point to convincingly write about your brand on your company blog. Your blog is indeed the proper forum to effectively narrate your brand story. Refer about your company’s history with all its struggles and successes.
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Please know that every brand and business house has a story to tell. So, it is imperative that your story line does not follow the stereotype format. Your brand story narration is unique and refreshingly different. Also, consider the tools you should use – online advertising, video, e-newsletters, Instagram, Pinterest, Facebook, Twitter, blogging etc.