LeadVisit’s Effective Internet Marketing Process

Website is a well structured group of digital pages that serves information such as contents, images, videos, documents, E-Commerce solutions etc to market products and services online by registering with a unique domain name and gets hosted in at least one web server over the Internet.

Internet Marketing is a process used to market products and services towards the targeted audience across all the geo locations by using an effective Website through Internet. Internet Marketing is a long tail process which includes Search engine optimization, Search engine marketing, social media marketing, Pay per click management, multilingual search engine optimization. Email marketing with Digital customer data and customer relationship management is also an important process of Internet Marketing.

Search Engine Optimization is a process of optimizing a website for a relevant keyword or keywords organically in search engines. For ex: Google search results.
Search Engine Marketing is a process of optimizing a website inorganically for a relevant keyword. In this process website owner have to pay some amount for a click to search engine. For ex: Featured Listings.
Social Media Marketing is a process of marketing products and services using social media by active social networking and social bookmarking.
Pay Per Click is process of providing money to the website owners for clicks, and impressions of advertisements served by search engine. For ex: Google AdSense.
Multilingual Search Engine Optimization is a process of optimizing non English website to all the targeted audience of different languages throughout the world.

Internet marketing covers all the ways to achieve leads for your business where website plays a major role in it. If you have a website that does not satisfy your business needs, we present our strategic process which can bring you more visibility and business by making your website a lead conversion engine. The effective processes that we follow are:

Business Analysis:
Business Analysis is a process of analyzing a business, on all its aspects such as strengths, weaknesses and opportunities available in the global market, competitors and threats of the business. It is more important in gathering detailed information about the business type, whether Business to Business, or Business to Consumers or both.

Then examine the weaknesses of website in On-Page SEO factors if website already exists for the business, and figure out the hotspot and strength’s of the businesses by comparing it with competitor using competitor analysis technique. Select the different processes which relates to the business, below the category of Internet Marketing that can help in manipulating the involvement between products or services and the customer.

Research and Analysis on their Business Targets:
Here we start analyzing the targeted audience of the business and selection of the Keywords that can attract the targeted audience both locally and globally. Make a detailed research and analysis on Keywords in the point of user perspective which can increase the conversion rate of the website.

Start digitalizing the customer data and customer engagement using Customer relationship management software by analyzing the marketing activities and its effectiveness to improve customer support by activity management such as phone calls emails etc which helps to get your clients authority.

Strategize Lead Conversion:
Strategic lead conversion processes includes three different phases such as design phase, long term phase and short term phase.
Design and Development Phase includes strategic planning on design or redesign of the website, and website development with usability and accessibility, on-page metrics such as Title tag, Meta tag, H1 tag, xml and html sitemaps, SEO copywriting etc.
Long Term Phase consist of of active link building such as submissions on directories, article directories, classifieds, press release sites, blog commenting, etc. Social media marketing includes social media optimization and social bookmarking.
Social media optimization is a process of creation and active social networking on FaceBook fan page, Twitter page, LinkedIn profile page, YouTube channel, as selected in the Business analysis.
Short Term Phase comprises of Search engine submission, Search engine advertising, Pay per Click advertising program such as FaceBook advertising, Forum participation, Banner exchange etc.

Implement the process:
Implement the tactics step by step as per the strategic planning, to attract higher traffic through top search engine positions by well-known web identity with return on investment. Optimize and track the performance of social media marketing by detailed report on your investment and return on investment accomplished through leads as weekly or monthly activity report. Monitor and change the strategy as per the circumstances to accomplish your website as a lead conversion engine.

LeadVisit is an Internet Marketing Brand in India that offers premium solutions for all businesses in increasing the visitors for a website by proven internet marketing processes.