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Importance of Creativity and Artwork for a better Search Engine Optimisation

We all know that Website Design is one of a creative task. While coming to SEO web design, it requires creative thinking with strategic plan which helps every website to reach its ultimate goal precisely.

We like to bring up some important tips on designing a website with strategic plan and creative thinking that can make your website work with 0% bounce rate and serve as conversion engine in reaching website goals with excellent Return-On-Investment (ROI).

Strategic Plan:

  • The most important factor that we have highlighted in the article is on call-to-action elements as that is what drives interest in the user to browse through your website and find the required information.
  • Before starting to design a website, plan the use of consistent font, color, size, which helps in building your brand.
  • Another important factor is the use of button type and its placement, button text, which plays an important role in call-to-action function.
  • Use solid colors in contrast with the page that works best for such call-to-action elements. Use of small images and tiny text should be avoided.
  • Use of blended call-to action (i.e. call-to-action function mix up with other elements like images, videos, graphics which may left unidentified by the user) or not using it in appropriate location may result in failure of webpage.
  • The use of too many links or too much content may irritate users; use appropriate anchor texts for links within content may help the visitor understand what the link is all about, but the content with clear message is very important.

Creative Thinking:

  • Creativity is endless based upon every human being but it must have some limitations while designing a website.
  • Design a website without excessive images, graphic clutters, annoying pop-up’s or a bright background which may distract the users attention.
  • Don’t use every inch of space available as well as don’t leave excessive white space which may lead to cluttered pages or busy layout.
  • Don’t use blended call-to-action function; the use of call-to-action must be strategically planned because they lead the user to take deliberate action.
  • Use proper navigation, which helps user to access the information easily and quickly. Make sure you select the correct screen resolution.

A web designer aware of these important processes may deliver a successful and high quality website which can serve better for high return on investment.

TreeShore is one of the pioneer SEO Web Design Company in Chennai, India offering effective website with creative SEO Web Designers and result proven Internet Marketing and Digital Marketing Engineers.