An effort to make a good start for an E-commerce Website
Electronic commerce (E-commerce) has revolutionized the pattern of business throughout the world. It is the paperless exchange of business information. E-commerce website is all about providing customers to access your website and allowing them to browse according to their demands. Online stores are no different than real stores .The main element in both is the necessity of selling so as to obtain profit. Since people believe in what they see, feel and touch; it makes it difficult for an E-commerce website to add the human touch to it! There is no doubt that there are a number of advantages but it also has disadvantages. Thus, it is important to have a better design than the existing ones thereby ruling out the flaws.
Generally, the ambience of the shop plays an important role. It should be attractive enough to capture the attention of the customer. Similarly, in online shopping the layout has a major role to play. The layout of an E-commerce website has to be designed with a specific purpose: it should sell. There are a few factors for an E-commerce website to be successful in the market amongst the growing number who have similar websites.
1. Designing with a realistic approach
Overall design should match the products. It has to reflect the main features of the seller. Designing is different for different products and it has to be handled with a new approach each time for each product. The design of the websites has to be developed keeping in view the emotions of the targeted audience. Catch your audience’s attention through enhanced presentation.
2. Spotlight on products
The design should emphasize the products. Highlighting the product is essential. Navigation should be easy and subtle.
3. High quality images attract clients
The principle followed here is that a hundred words is equivalent to a single image. Therefore, the quality of the image should be convincing; it should be able to replace the natural touch. Also the images should be shown in different angles. Efficiency and profitability comes with adequate information about the product.
4. Vital components: Usability and accessibility
Sales are directly proportional to accessibility and universality of the website. A FAQ and a contact page indicate that the website is serious and trustworthy.
5. Key of success: Navigation menu
People usually navigate through the entire website and also check out other similar online stores. In that case, a complicated menu can scare the potential customers. Hence, a well established and functional menu is required.
The key is keeping the website simple. Simplicity is advantageous as it will load faster, is economical and is easy to design and redesign. The website proves to be compatible with different browsers if the design is simple. Website Design for the users; catering the demands of the user.