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What Should Every Programmer Know About Web Development
There is a proliferation of websites – each clamoring for attention. The only assured way to keep your visitors lingering on your site is to have a effective design.Web design is so open-ended and there are numerous ways to build your website. The right thing to do is to have an imaginatively conceived structure about your site. The first and foremost rule is to keep the web design simple, clean and less ornate.A thorough knowledge of HTML is indispensible. Mere WYSIWYG editors are just not the proper tool for creating an effective Web design that will arrest and sustain a visitor’s interest.
There is an abundant choice of fonts but not all of them are Web safe. Try to use a font that every visitor is likely to have on his computer and a font that is not a strain to the eyes.For a web designer, there will be some excitement to get creative and deviate from conventions. Many overly creative designs may not be effective designs. Most users will be comfortable with a standard design. Remember bandwidth continues to be a concern for a Website, particularly those sites that expect to attract a lot of traffic. Please keep your site’s file size as low as possible so that it will load up rapidly on a broadband connection.
Using sound coding techniques will keep your site’s HTML small and more manageable. This will not only conserve bandwidth but will also help your site load faster.Distracting elements, like animated gifs or Flash animations, ads with excessive movement tend to distract a visitor and make him uncomfortable. Take care to avoid them.It is often said and worth reiterating – content is king! The content is the reason for your site, and that is what the users want to see and read. Make it as easy to access and convenient to read. Make sure your navigation is easy and the content is relevant and informative.
Keeping abreast of the news in Web development is of paramount importance to a Web designer. Web design technology is in a state of constant flux. To continue to build effective Web designs, you must possess updated knowledge of the emerging technology and trends.
The commandments for a competent web developer are:
• Identify the target audience
• Ensure standards-compliance
• Check for multiple browser support
• Pay special attention to content
• Provide user-friendly navigation
• Ensure use of libraries,
• Incorporate graphics judiciously
• Select background /text colors with striking contrast
• Use a browser safe palette
• Illustrate content with simple non-moving graphics
• Use file formats that are compressed (.jpg) photographs, and drawings in (.gif).
Why Use Email Marketing for Your Business
In today’s age of the Internet, there cannot be an easier and more cost-effective marketing strategy than email marketing. Email marketing is assuredly the single most effective way to build rapport with your target audience –converting all the way prospects into customers. Email marketing has an element of personal touch – it is quick, automated, inexpensive, and measurable. Keeping in touch with customers on a regular basis is also the secret to successful CRM.
Through a simple code, it is possible to mention each customer by name because most email marketing software makes possible this merge information from the list database.
Businesses are today functioning in a fast-paced environment and one of the major blessings of email marketing is speed. Please remember that your email campaign can be in potential customers’ inboxes within a couple of minutes.
If speed is one of the keys to e-mail marketing success, then consistency is another. As human beings we seldom consistent but software (that is machine-like) are vastly consistent. Beyond consistency, automation is another major boon of e-mail marketing.
There is no denying that e-mail marketing is inexpensive that means that your profit margins will be handsomer if the e-mail marketing succeeds. With email marketing, you will obviously not be required to pay for printing and postage.
Marketing professionals emphasize on the need to measure a marketing campaign. You can monitor how well your email marketing is faring as most email marketing software provides you with useful statistical information.
Email marketing is one of the rewarding ways to promote your business – regardless whether you have a brick-and-mortar store or an online business. E-mail marketing can help you reach a host of potential customers while also staying in touch with existing customers.
Setting up an email marketing campaign is simple and we can offer you expert advice and purposeful direction. As opposed to a regular mail marketing campaign that might attract only modest traffic to your website, an email marketing strategy can lure massive traffic.
There are advantages galore in running an email campaign to market your products/services and our experienced professional team will be able to guide you to make your e-mail campaign successful. There is a variety of templates to get you started with your e-mail marketing campaign and even if there is nothing suitable, we can customize one for you. We can provide you with an effective email marketing solution and help you successfully run your campaign.
Why WordPress is one of the effective Content Management Systems
There can be little doubt that WordPress is an excellent open source blogging tool and a commendable content management system (CMS) based on PHP and MySQL. WordPress has distinct advantages like a plug-in architecture and a template system.
In fact, WordPress was originally conceived and created as an independent blogging platform. WordPress is arguably the most sought-after CMS in use on the Internet and has reportedly been downloaded over 65 million times.
A Content Management System (CMS) is a software program to facilitate easy management of the content of a website – regardless whether the user has any prior HTML or web development experience. A CMS has manifold advantages – it makes the website appear better organized and wholesome, minimizes the site maintenance costs and enhances data security.
It is in the light of this that WordPress is considered by many professionals as the best content management system – scoring over similar systems like Drupal and Joomla. It is believed that WordPress as a CMS is truly outstanding – be it functionality, simplicity, extendibility and user-friendliness.
The salient features of WordPress are:
• WordPress is far too easy to install.
• Installing a theme is equally simple.
• Identifying and installing a plugin can be done effortlessly.
• Creating and/or editing pages can be easily done using a simple text editor
Talking of SEO, you cannot think of a more SEO-friendly CMS than WordPress. Including keywords/key phrases in permalinks (URLs) without any plugins is another feature that singles out WordPress. There are many free SEO plugins available and this makes optimizing your post for search engines a child’s play.
The fact also remains that WordPress is constantly updated by dedicated php developers and programmers. Compared with other software systems, these updates are released with regular periodicity. Interestingly, these updates only make marginal incremental improvements. But, other software systems often deliberately withhold these small changes till there is a host of them to be released all at once. These large-scale releases can sometimes cause difficulties for website owners.
A CMS has manifold advantages – it makes the website appear better organized and wholesome, minimizes the site maintenance costs and enhances data security. One of the salient facts about WordPress is it was created with the community spirit in mind. WordPress has over time has developed into a tidy CMS for websites of small and mid-size companies. WordPress customization can be an easy process with a user friendly interface.
How Essential Are Meta Tags in SEO
It is true that Meta tags have ceased to be the prime factors search engines consider when ranking sites. One plausible reason could be webmasters have overly abused Meta tags that search engines had to downplay their importance in their algorithms.
Meta tags were indeed influencing factors during the initial years when they received importance by first generation search engines. However as time went by, the influence of Meta tags dramatically lost significance as more and more sophisticated search engines surfaced. This apart, spammers were abusing Meta tags by over-stuffing keywords into them.
Search engines may no longer use Meta tags for deciding the relevance and value of a page, but they certainly accord importance to them while determining how a page should be indexed. It is good to believe that in SEO nothing is unimportant. Besides, it would be imprudent to altogether dismiss the importance of Meta tag your website.
There is a proliferation of websites and today what decides the winner amongst the competing websites are usually the under-rated Meta tags. So, it will be no misstatement to say there is a revival in the importance of Meta tags in SEO.
When the importance of Meta tags appears to have become diluted, there are still a variety of Meta tags in use and with quite a few of them continuing to be relevant from a SEO perspective.
• The title tag is the chief component in informing a search engine what your page is all about. As such, the title tag is critically important.
• The description tag is resorted to while constructing a page’s description in search engine results. Many consider the description tag inescapable for SEO.
• The keywords tag is still of relevance for some search engines. The keyword tag should be used discreetly and any deliberate abuse might invite the wrath of a search engine.
• The robots tag, as a matter of fact, commands a search engine how to treat page -whether or not to index it and follow the links on the page.
• The content type tag describes the character set that is employed. It is preferable to use content tag along with the DTD declaration format.
Professional webmasters opine that although Meta keywords tag and Meta description tags are less important for SEO, they should not be totally left off the page. Learning to judiciously use Meta tags can still be worthwhile.
What Flash Design can do for your Website?
It is a fact that most browsers are impatient and restless and in a great hurry when viewing websites. The plain truth is you have a less than a minute to capture the attention and impress a visitor to your website. If you fail to achieve this, your website will lose its purpose and your web presence will have little or no significance.
So, it is crucial that you do something dramatic to the visual appeal of your website – so that you hold captive the visitor and make him/her indefinitely linger on your website. The one secret formula to achieve this is Flash Web Design.
Most of visitors understandably find web content presented through flash, animation and movies lot more engrossing than prosaic way of describing things through text. It is an acknowledged fact that Flash technology is one of the simplest means of creating a dynamic website.
It is for this reason flash web designing is today almost edging out all other less ornate and traditional methods of web-designing. Flash design has assumed spectacular dimensions and is widely used to create animated websites with amazing sound effects. Flash is used as an impactful tool to enhance the visual appeal of your websites and to lure and arrest the attention of the website browsers.
If you truly want to know what wonders Flash design can do to your website, you must select a professional web design company to get your flash design prepared expertly. To be sure, request the web designer for a few sample websites that they have worked on and assess if they will be competent to measure up to your needs and expectations.Please remember that only seasoned web design professionals can have the skills required for designing an advanced web site using flash design. Flash design is one of the familiar areas of our expertise.
If you are keen to create some aesthetic visual effects on web visitors, then alone consider Flash design as an option for your website. If your intention is to only expand your customer base, then we recommend you restrict Flash design to a couple of web pages including the home page and not to overly use it.
It is preferable that a Flash design website is periodically updated as it tends to become obsolete after some time. We will lend you consistent support for you to achieve this.
Benefits of Search Engine Optimization Services
Firms online are now beginning to offers services to their clients called Search engine optimization also known as SEO. In order for your company to get noticed on the internet your companies web page needs to score a high page ranking. In so many words this simply means what slot does your company hold on popular search engines. Firms offering SEO basically have a team of research specialists who go out and research your page to see where it falls in respect to other webpages whose companies offer the same or similar services as yours.
Using this information and their own in house software they work to place your page higher on the list in order for you to be noticed when people search for you or use company specifics this process uses labels called meta tags, site mapping, and keywords to give an accurate description of your company, its role, the services you offer, and key points regarding whatever it is that you do. Search Engine Optimization Services include Keyword research services, Search engine Optimization, Reputation Management, XHTML Validation, and Rank Tracking, Content writing, Web design and logo design. They will also help you manage your paid advertisements, to optimize the returns you get to your site based on the advertisements you allow other companies to post on your site.
The benefits of hiring a firm to manage your SEO are quite valuable when you consider that a poorly listed site gets little web response and therefore all the time and effort you have put into development of a great user friendly site go completely unnoticed because your page is sitting at the bottom rank in all the best search engine, no one notices it, and no one calls. It will not be because your website does not have the right information, it will simply be because it does not have the right tags to get it a good page rank.
There are of course scams out there that you might want to be aware of before hiring someone to manage your search engine optimization. Some companies use content link farm to get page ranks, which often violates terms of use. So be careful when selecting a company to manage your website be sure they practice ethical tactics, as violations can result in account suspensions, de-rankings and bans on your site all together. By following closely with what your SEO is doing for your site you can be sure to gain valuable knowledge about how to market and advertise your site as well as your business and get all the wanted attention your company deserves from the web.
There are a good number of firms on the internet developing services to do business with. Be sure to do plenty of research for companies you are looking forward to doing business with. Also, find out what companies they have worked with, and be sure to ask a lot of questions and give as much information about your site and services as possible. This should ensure that you get the most out of a very valuable internet resource.