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How important is Ecommerce Web Development
For any type of business, no matter what type or sector, it is absolutely crucial to have a strong web presence and an accessible online interface for customers to make purchases. How important is ecommerce web development A recent study by the Ecommerce Times shows that 85 percent of people who use the internet for any reason also use it to make purchases online. This means the internet provides access to a whole new realm of customers and untapped demographics. Ecommerce allows companies to conduct business on a digital platform and keep track of all records electronically.
Many of the processes associated with doing business can now be done electronically and in a much more simple manner with the use of the internet. Some consumers prefer to shop online rather than in person for its ease and convenience. These are customers that can only be reached through an effective online marketing strategy.
Ecommerce web development has many different factors, but perhaps the most common and most important one is the online shopping cart. The shopping cart tool can be found on pretty much any website that sells goods or services online, and it’s a universal way for customers to make a purchase with just a few clicks of the mouse. The shopping cart interface also provides the customer with a means of payment, such as using a credit or debit card over the internet or conducting an electronic funds transfer. The shopping cart tool is also helpful for business owners, as it keeps an electronic log of each transaction and makes processing and shipping orders a streamlined process.
Development of an ecommerce platform is also important for reaching out across state and country borders. Building a comprehensive internet sales platform is the key to taking a business to the global level. With ecommerce, customers can access products and services all the way on the other side of the world and have them delivered in just a few days. Online business development is crucial to any business wishing to compete on a worldwide level. It’s also a great way to keep track of metrics and demographics; for example, how many people are visiting a site, what items they are viewing before they make a purchase and what age and social groups they fit into. The ecommerce world can help business owners learn a lot about their own company.
In a nutshell, ecommerce web development is an opportunity any savvy business owner simply cannot afford to pass up. It’s an arena where a small amount of money invested will pay for itself tenfold. It can be used to help boost sales and generate new customers, and ultimately increase profits from a worldwide customer base.
Difference between Social Media Optimization and Marketing
Does your business have a blog, Facebook page and a Twitter account? Are you always answering questions while visiting online communities? If so, you are likely taking advantage of social media to get your brand out to the world. Undoubtedly, terms like social media marketing or social media optimization have come up when researching the most effective strategies to build a brand, but you may be wondering what those terms mean.
The difference between social media marketing (SMM) and social media optimization (SMO) is quite simple. Social media marketing is geared toward interacting with potential readers and customers while social media optimization is all about building your reputation around the content of your site. Because you want people to see you as a valuable, respectable resource, both social media marketing and optimization are extremely important.
Customer interaction is key. Of course, there are many things to consider when talking about interaction, especially when factoring in the likes of Facebook, Twitter and even the new kid on the block, Pinterest. Anyone who has ever been on these three sites may have noticed how they are different. Facebook walls change rapidly with a wall of pictures, links and status updates waiting to be liked. Tweets are a succinct 140 characters long, which can be marked as a favorite or retweeted for your own followers to see. Pinterest seems to take the old age “a picture is worth a thousand words” to a whole new level. If you find one that you liked, you may even be inclined to keep browsing the particular blog to find more, which converts you into a subscribed reader. It is social media marketing using a website for well-planned optimization. Social media can be a great tool. If it is used properly can grow your business effectively.
Social media trends seem to change as quickly as the weather these days. As quickly as people migrate to one site, they can move on to the next, so it is imperative that your content is easily shareable across multiple networking sites and easily digested by potential readers and customers. That is essentially the goal—people are the reason that social media exists; their business is your business. The more people who try your product, read your posts or visit your store, the bigger the number of advocates you have. And because social media is the new word-word-of-mouth advertising, you can bet people are going to tell others about the experience—sometimes, at the very moment they are experiencing it. If you want recognition, social media can work for you.
Common Mistakes to Avoid During Website Development
As you are surfing around the Internet, you have probably come across web pages that simply did not look right. For whatever reason, from the moment the page loaded in your browser, you were ready to move on. These are usually websites with elaborate fonts, small text, blaring music that starts automatically when the page loads, crazy designs that deploy complex backgrounds and animations. All of these detract from the experience of your visitors. While there are a lot of mistakes made in building a website, following are the most common mistakes to avoid during website development.
The site is not identifiable. What is your website about? Is it about science-fiction television shows and movies? Whatever the subject, your visitor has to be able to identify the subject of your website within seconds of the page loading. If there is any ambiguity as to the point of your website, your visitor will immediately close out of your site. So how do you make the subject of your website identifiable? The name of the website does not really have to pertain to your subject, but your heading should provide simple information to any visitor as to what your site is about.
You should also use relevant images to convey the point of your website. So if your website is about golf, then use images related to the sport. Also, do not play audio or video files automatically. This is perhaps one of the most common offenses, and will often lead to your page being closed immediately. Why? How often are you browsing the web while listening to the television in the background? Maybe you like to surf while listening to music or you are having a conversation with someone. Anytime a website loads and immediately starts playing a video or audio, it is an interruption. People do not like distractions. Just do not do it. If you absolutely must offer a video or audio file, make it so the user must choose to play it.
Do not use fancy fonts on your website. While it is okay to use special fonts in the site title and headings, fancy fonts in the text bodies will simply drive people away. These fonts, which may look like cursive handwriting or another special style, can help to accentuate the overall website design of a site, but detract when made part of the main text of the site. These fonts are difficult to read, and over long periods can cause eye strain and confusion. Likewise, do not use small fonts in your text. You want the text to be easily readable, and fancy fonts and small text do the exact opposite, and will drive away your reader.
How Important Is Website Content for Better SEO
Website content is one of the most important things for website SEO. When search engines are looking at a website, they are looking at keywords as well as a number of other factors. In order for people to be able to search for a keyword and reach your site via a search engine, that keyword has to be found on your site, and for keywords, you obviously need content. Now, do not fool yourself, you cannot just put in a bunch of keywords and expect to get a lot of traffic because search engines also have various algorithms to check the quality of content. It is important to include keywords in your content, but you have to put a limit on it otherwise your content will look like spam and search engines will not like it. Not only that, but if you do not have good content on your website, people will not want to come back to it.
Good content is the backbone of any website. If you do not have content, what are people going to go to your site for? Not only that, but you also have to think about how people are going to get to your site. You might have a good service set up, but if you do not have content that explains that service and includes keywords about what the service is, then people will not be able to find your website via search engines. The difficult thing about SEO is that you are catering to machines and servers, and even if you have a great site, if you do not have great content none of it will matter. Another great thing to do is keep adding new content, because search engines will reward you for that. One good tip for SEO is to keep changing your site, because search engines presume that if your site is changing and adding new content, it is growing, and that will surely boost your search engine traffic.
Website content is also important for SEO because it is one of the greatest determiners of what users will do on your site. If you do not have great content, users will just close your site and go somewhere else, but if you do, there are a number of things that could happen. Users will share a website with great content on various social networks and with their friends, which will eventually lead to a chain of link building for your website. One of the most important things for SEO is link building, and with good content you can get users to do all of the link building for you. All of these things combined, plus the way that search engines actually work, are the reason why good website content is the most important thing for SEO.
Benefits of Custom Web Design and Development
There are today a plethora of web development software packages available and businesses – regardless of their size – can ill-afford not to have a web presence. Earlier, many business owners attempted to develop their own website in-house, using off-the-shelf software available in the market. But, they eventually discovered that building a unique and rewarding web site calls for specialized professional skill that their organization does not possess.
There are several key benefits in having a custom website outsourced to professional IT companies. A professional developer will analyze the nature of your business and the competition scenario and create a customized website most suited for the nature of your business and its specific needs. The developer will implement appropriate solutions using industry standard technologies.
A professional developer will be aware of latest technology trends to ensure that your website loads quickly and is accessible across a wide range of platforms.
Web development is a serious affair and entails detail-oriented work that requires special expertise that might not be available to you in-house. Outsourcing your custom web development project to a professional developer will fetch you a feature-rich website in conformity with the prevailing trends.
Custom web design means there is no pre designed template. A professional custom website developer will integrate proven marketing techniques into your web design and lend it a unique identity and make all efforts to ensure that your websites receive optimum targeted traffic that help boost sales.
A professional developer can impart aesthetics into the web design to lure visitors to your site and make them stay there. This allows for a refreshingly different website than cannot be obtained by using standard templates and off-the-shelf software packages.
Few of the salient benefits of custom web design are:
• A custom site will have all the specific features needed for the marketing of your products/services.
• When you want to develop something outstanding, unique and eye-catchy – custom website design is the only option. Designing a custom web design with special tools and software can help you edge out your competitors.
• With an experienced and seasoned web designer, your customized website will be ideally SEO optimized and made user-friendly.
• Scalability is an important factor. This necessitates creating unique site architecture with provision for incorporating any future features and upgrades.
• Developing online sales is one of the most potential ways to increase business. That is why it is worth creating a custom website using professional expertise.
• Branding is an essential part of today’s Web 2.0 world. By having a professional and custom web design, your business will assume greater credibility and professionalism.
Designing a custom website must take into consideration many factors such as website management, creation of unified graphics, and developing content. With a custom-made website design, you obtain a website that is unique to your business using the latest technology and a website that you can be truly proud of.
Why SEO Is Important for Website Design?
SEO, the acronym for Search engine optimization, may be defined as a tool used by webmasters and web designers to enhance the online presence of a website and to drive maximum traffic to the website.There is an inconceivably large number of websites on the Internet and as soon as a visitor enters a keyword/ key phrase/query in a search engine, several hundred results are displayed on the search engine result page of the browser.People searching for information in the Internet having a feeling that the websites that are displayed within the first two or three pages have the best results. Rest of the search engine pages are just ignored by visitors. Hence there is a fierce competition among websites to obtain top ranking in Search Engine Result Pages (SERPs).
SEO experts can make the content of your web pages more relevant and more easily identified by search engines and their crawling and indexing software. Good SEO content, with effective keyword search optimization can minimize the search process for the visitors. All major search engines have their own set of rules called search engine algorithms that process information and come up with the most relevant and authentic result for the visitor.The basic purpose of having a website is for potential customers to easily locate your site, pick up relevant information about your products /services and eventually turn into your customer. If your website is search engine optimized, when prospective buyers will type a word or phrase into the search box and hit ’Enter’ and they will immediately find your company’s website listed right on the first page.
If the website is not optimized for the major search engines, chances are the website will not get the attention it deserves. The very purpose of having a website will be defeated if it does not lure visitors. Rich SEO content is filled with keywords and key phrases density and inclusion of relevant links and content on the landing page(s).Websites constantly compete for recognition on the internet and businesses selling similar products and services strive to make their presence more visible to consumers. SEO is of paramount importance for website design because it fetches website owners more customers and increased sales.
If you do not want your site to be lost in the overwhelming world of World Wide Web, the obvious answer is to optimize your website for the search engines. Business enterprises that are not familiar with SEO techniques can hire an SEO Company to help them build their website. It is then the responsibility of the SEO Company to write unique and informative SEO content replete with keyword/key phrases, use imaginative graphic designs and create a user-friendly website that is easy to navigate.