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SEO Tips For The New Google Penguin Update
Google’s recent roll out of its update Penguin, has changed the search ranking of about three percent of websites found on Google. Three percent is a lot of effected websites and with Google specifically targeting some of the old search engine optimization tips. To ensure that your website does not fall off the proverbial Google map there are some new seo tips to follow.
Content is important to any website and now original and coherent text is more important then ever. Unoriginal, stolen or excessive borrowed and quoted content will get your website demoted. First, check your content. This may be a time consuming fix but there is no need to completely rewrite everything on your site. There are two approaches to changing your duplicate text. First, find words that commonly come up in your text and change it out for synonyms. This is fairly easy; simply use the replace word function of your word processing software. For a more thorough and possibly more effective change go back and reword every fourth sentence or so. This should be enough change to get around Google’s changes. If going back is not an option, going forward make sure that your site includes more original text then not. When you incorporate keywords in your text it is now essential that they make sense in the context of the sentence. Listing a bunch of words randomly will now set off the filters. If Penguin thinks that you are writing with SEO instead of content in mind the Penguin will come for you. These changes are good for your off web presence by encouraging branding and strong, original writing.
The new system is also targeting bad links and links to unmoderated sites. Social media is the new links in the Penguin System. Likes on Facebook and followers on Twitter and Pinterest are going to get you a much higher ranking then a bunch of random outbound links. Google has always frowned upon excessive links and now your ranking will get penalized. It is no longer possible to simply ride high on frequent keyword placement. Branding and content are going to carry you through this change. Overall, if you have a site that contains strong, original content and you involve yourself in as much social media as possible you should have no problem increasing you Google search standing.
How Web Design Can Help Your Business Grow
In today’s global economy, competition can bottle neck the growth of even the most well-designed business. Owners increasingly need to put creativity and innovation on the forefront of their business model if they want to rise above and make their goods or services more appealing than those of their competitors. One of the easiest and most effective ways to do this is through web design. Web design has numerous advantages that can help any business grow and be successful, and help already successful businesses continue to develop and flourish. Here are just a few of the ways that website design can help your business grow.
One of the biggest advantages to a clean, well-represented website is the ability to increase your exposure. Targeting to the needs of your consumer allows people who might not have otherwise heard of you to become familiar with your business. It also allows the customer to easily contact you with any questions they might have, and build loyalty. Offering incentives such as coupons for internet users and a mailing list to hear about new promotions, offers your business is holding can help to reinforce your ideology, and give you a platform to express how much your business and your customers mean to you. People want to feel connected to the people and products they support, and a website helps to fill that need. In addition to this, web-design can assist you by helping you gain an edge over your competitors. Many small businesses have not discovered the advantages of promoting through a website, or are using a dated and inefficient template. This severely inhibits their appeal to a younger, tech-savvy generation of consumers. Using a professional modern template or hiring a web-developer ensures that you reach that untapped internet audience sooner and more effectively than your competition. All of this while saving printing costs and postage associated with traditional marketing spells only one thing: increased revenue.
Once your website is up and running, it can be used in a wide variety of ways to help grow your business. You can even start posting ads online to increase traffic flow to your website. Using the internet as a resource for your business is an effective way to grow a successful, lucrative, and attractive business that will increase your customer base and loyalty. If you are searching for that extra something to outshine your competition, web design can truly help your business grow!
An effort to make a good start for an E-commerce Website
Electronic commerce (E-commerce) has revolutionized the pattern of business throughout the world. It is the paperless exchange of business information. E-commerce website is all about providing customers to access your website and allowing them to browse according to their demands. Online stores are no different than real stores .The main element in both is the necessity of selling so as to obtain profit. Since people believe in what they see, feel and touch; it makes it difficult for an E-commerce website to add the human touch to it! There is no doubt that there are a number of advantages but it also has disadvantages. Thus, it is important to have a better design than the existing ones thereby ruling out the flaws.
Generally, the ambience of the shop plays an important role. It should be attractive enough to capture the attention of the customer. Similarly, in online shopping the layout has a major role to play. The layout of an E-commerce website has to be designed with a specific purpose: it should sell. There are a few factors for an E-commerce website to be successful in the market amongst the growing number who have similar websites.
1. Designing with a realistic approach
Overall design should match the products. It has to reflect the main features of the seller. Designing is different for different products and it has to be handled with a new approach each time for each product. The design of the websites has to be developed keeping in view the emotions of the targeted audience. Catch your audience’s attention through enhanced presentation.
2. Spotlight on products
The design should emphasize the products. Highlighting the product is essential. Navigation should be easy and subtle.
3. High quality images attract clients
The principle followed here is that a hundred words is equivalent to a single image. Therefore, the quality of the image should be convincing; it should be able to replace the natural touch. Also the images should be shown in different angles. Efficiency and profitability comes with adequate information about the product.
4. Vital components: Usability and accessibility
Sales are directly proportional to accessibility and universality of the website. A FAQ and a contact page indicate that the website is serious and trustworthy.
5. Key of success: Navigation menu
People usually navigate through the entire website and also check out other similar online stores. In that case, a complicated menu can scare the potential customers. Hence, a well established and functional menu is required.
The key is keeping the website simple. Simplicity is advantageous as it will load faster, is economical and is easy to design and redesign. The website proves to be compatible with different browsers if the design is simple. Website Design for the users; catering the demands of the user.
Best Practices for a Website
Define Website Purpose:
Decide If Website should be a Blog, e commerce website or a Social networking website or for that matter the main reason you wish to get a website. It is important to analyse the Site Visitors too. And even important to set a Goal for website like how many visitors or leads you expect from the website.
Define Website Structure:
Website structure is important in User’s usability end. We have to clearly define structure of the site. Some Structural Concepts are:
- Maintain a good Layout and Color preference which are attractive to Users or Visitors
- Maintain Style and Js components in correct place, for efficient purpose.
- Clearly understand the technologies and tools to be used, it should be easy for re-branding and instant change works.
- Navigations should be clear to User ie.(like Tiered menus, Sequential menus, Site map page)
- Site navigation lead mechanisms ie.(like Navigations Open in Same tab, New tab or Pop-up window).
- Add Components based on site functionality requirements and to avoid unnecessary ones.
Test websites properly:
Generally Contents play main role in websites, so contents must be clearly defined with the goal, and not to misspell or add unpleasant contents.
Follow Web 2.0 practices in website design and development.
For ex:
- Limited use of image mapping URL’s, iframes components.
- Browser syntax compatibility and Visual manner.ie website to fit for all versions of web browsers .
- Unsecured Directory links should be confidential or blocked.
- Sites should not boot by external contents via XSS, CFSS, SQL injections.
- Check HTTP transfer performance, Scalability and usability to much user Experience and Traffic.
- Make Sure to Cookie free components for Domain. It reduces Transfer rate of your site.(HTTP Request and response is costly).
- Combine scripts so it reduces HTTP response and request time to load a page.
Evaluate web configuration Components in Web Hosting.
- Analyze about Hosting server information.
- Server Backups.
- Portability, Performance of Running platform ex: windows, Unix servers etc,..
- Disk space, Transfer speed and limits.
- Directory Security, Development supports in host providers.
- Gather information about server infrastructure supports. Like (country, payload of server, server ups uptime).
We at TreeShore strive hard to follow the ethical and proven processes along with serving the right purpose for our clients.
Framework Based Website and Web Application Development
Need to Use Frameworks:
- Rapid Application Development: Structured Components for Quick Development. Eg: ( MVC model Separates Business Logics from Visual things in Project.)
- Independent Website Design and Website Development Process: View Generations is independent To Business Code.
- Predefined Open libraries : like (Agile web tools, CRUD Operations in Yii).
- To overcome downfall in PHP codes: i.e. Because there are less restrictions on the structure of the code you write, it’s much easier to write bad code. But there is a solution: use a framework.
- Stick with Object Oriented Concepts.
Specialized Yii Framework:
Yii is a free, open-source Component based development framework written in PHP5 that promotes clean, DRY (Don’t repeat yourself) design and encourages rapid development. It works to streamline your application development and helps to ensure an extremely efficient, extensible, and maintainable end product,
It Supports Lazy Loading in the sense unwanted code are not executed for generic process, only required functions are loads for fast execution, for example, (it does not include a class file until the class is used for the first time; and it does not create an object until the object is accessed for the first time i.e. (Db Connections and Session Handling)).
Features:
MVC Pattern: Give understandable and bug tractable code for web development, it separates database (business logic) from presentation layer, controllers binds business logic and presentation. keep track on URL management and work flow.
Widgets: Framework having more widgets which is use full for reducing developer time. It deals with basic operations like filtering, searching, URL management, theme managements and Ajax widgets are cool to use in form processing.
Components: Writing our own components for web apps, which is easily, integrate with this framework, standard components like login, registrations.
Automatic Code Generation:- Gii which is used for automatic code generations, reduces basic functionality timing ,like form validations, db creations.
Design is Feasible for Third party Extensions: We can easily integrate our frame work with other frameworks and components, ex: pear db, Redbeans, and ZEND framework.
Security: URL Management which Reduce XSS Attacks, Yii Query Builder offers an object-oriented method for building SQL queries, which helps reduce risk of SQL injection attacks.
DB ORM: Yii Active Record (AR), implemented as a widely adopted Object-Relational Mapping (ORM) approach, further simplifies database programming. Representing a table in terms of a class and a row an instance, Yii AR eliminates the repetitive task of writing those SQL statements that mainly deal with CRUD (Create, Read, Update and Delete) operations.
Extension library: Yii provides some extension library consisting of user-contributed components. This is useful for Developers.
Conclusion: Framework based applications are stick with business logics, which is better than core structured programming causes loop holes in security prospects. Yii framework performance is good for large scale development too, we at TreeShore develop our products in frameworks, so it is suitable for large scale commercial websites and web application development.
ERP – An Outstanding Framework for Application Integration
The Enterprise Resource Planning System (ERP) is a software used to integrate and facilitate the flow of information across the entire environment to handle the business management processes efficiently and effortlessly.
The ERP consists of various modules which meets the technical requirements based on the clients’ enterprise and to make them feel convenient on all area of business processes or on a specific process based on the size of the organization.
The ERP supports the strategic business functions and processes as follows.
- Generate financial and accounting reports with high quality and accuracy.
- Manage cash flow and liquidity; reduce financial risks with more control and transparency.
- Assist you in simplifying the human resource process by digitalizing the records and documents of employers.
- Assists in recruitment, monitor, scheduling, track time, and analyze strategic decision through project resource planning and management.
- Manufacturing and delivering high quality products at low cost can be structured using ERP. It facilitates the process starting from planning, scheduling and execution to boost business profit.
- Handling Inquiries and order generation, order processing and billing, are easily manageable with ERP.
- Integrate the document management and monitor data flow, helps to access up-to-date data faster.
- Customer support and services request can be handled efficiently.
- Customer database and email integration helps to work more effectively, to increase leads and Inquiries.
- This framework offers HR professionals and leaders to line up the organization objectives in the direction of corporate strategy.
Why ERP?
The system functions as a common database, which supports all the applications at real time and does not depend on periodic updates as well. It also gives constant look and feel throughout each and every module. The facts to determine ERP as an outstanding framework may be as follows.
- ERP turns as business inevitability because various components of an enterprise are needed to be combined together for perfect data flow with reduced expenses and time.
- ERP serve as a spinal cord for the core business processes of larger organization planning, as they provide various significant solutions.
- Small scale enterprises can also adapt ERP based on their responsibility.
- The necessity to work closely with customers and suppliers is increased.
Thus, the Enterprise Resource Planning system is considered vital for every organization to stand successful and so ERP, the outstanding framework for application integration is evident from the above depiction.
At TreeShore, we offer ERP Solutions to clients of various business models of all sizes by identifying their requirements with appropriate research and analysis process and facilitate them in accomplishing their mission.