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VirtueMart Development: an effective Ecommerce Solutions
VirtueMart is one of the effective Ecommerce web Solutions that can be developed by integrating it with Joomla content management system to provide secure online shopping for all businesses.
It is developed with PHP environment and MYSQL for database, which is easy to install and customise as well as to maintain. The Joomla framework offers various components, modules and plug-ins to develop and customise a complete Ecommerce Website that avails secure and easier experience for shoppers and traders.
The VirtueMart permits user shipping address management which includes order history, tag on client accounts, and Live shipping rate configuration with flexible shipping carriers. It includes various currency exchange functions and multi language possibilities with Joomla components. It has Powerful Web administration interface with product catalogue option influenced with 128Bit Secure Socket Layer (SSL) encryption. It offers flexible payment modules that are capable of live credit card processing, predefined payment gateways, and also helps extent your shop with payment modules like Payment Module API. It offers complete control over the online channel functionality for E-business.
The shop statistics option is an advantage of VirtueMart that helps in categorising the products and customer list with sales information for better marketing opportunity all time. It also consists of flexible tax models. They are
• Ship to address based tax calculation
• Store address based tax calculation
• EU mode based tax calculation for European Union (EU) country clients
Such an effective and secure Ecommerce Web Design can be offered by an expert Web developer with wide range of technical expertise and knowledge on Joomla Development. It is important to develop and customize VirtueMart shopping cart by utilizing the benefits of Joomla Framework.
TreeShore is at your service to provide all businesses with effective Ecommerce website. The various technologies used by our experts include PHP, Java, MySQL, and open source solutions such as VirtueMart, PrestaShop, and Magento.
Vital aspects to Choose Joomla for Website Development
Joomla is one of the popular content management system originated from Mambo CMS. It is a free open source frame work well designed with PHP and MYSQL to develop interactive websites, intranet, and Multi-language websites etc. Joomla has many advanced features compared to other platforms such as WordPress. It is the extendible CMS and most preferred tool for website development from medium to large size websites while WordPress is a blogging platform that offers CMS features.
Web Design Advantages
It offers templates with various themes which is customizable and also gives a cool appearance for viewers. We can even display modules in different location by downloading and applying into the CMS. Uniform template is maintained throughout the website automatically from the existing design to provide consistent look.
Powerful Access Restriction
Joomla (1.6 version) offers varied extent of access control for multiple users authentication at different levels unlike a WordPress. We can define the access control for every module or content in Joomla.
Wide Functionality Support
It has a flexible architecture that provides good functionality support to all website since it has different extensions with wide range of components, modules and Plug-ins available. It also supports in developing multi language website which is user friendly. We can include forum, E-commerce shopping carts, blogs, video plug-in, image galleries etc.
Trouble-free Management
It is very easy to install, configure and manage. It allows adding, editing, and updating the images, content, catalogs and various features of a website very effortlessly.
Search Engine Optimization Friendly
It has a user friendly back end that supports user to configure the website with global SEO settings and search engine friendly URL’s using global configuration settings provided. Even in complex websites we can use SEO plug-ins like SH404 by investing a little bit.
Last but not Least
Joomla is a data base driven site engine that runs on various platforms such as Windows, Linux, UNIX, and Apple OS/X. Joomla is the best choice of all integrated development environment built in with PHP to ensure the express web development and to cut down the code maintenance cost.
Joomla for Everyone
It can be used by all communities such as corporate websites, portals, online commerce, Government Applications, Nonprofit organizations, educational institutions, online magazines etc.
TreeShore is one of the Web Design and web development company in chennai, India offering Premium services with well trained Joomla developers.
LeadVisit’s Effective Internet Marketing Process
Website is a well structured group of digital pages that serves information such as contents, images, videos, documents, E-Commerce solutions etc to market products and services online by registering with a unique domain name and gets hosted in at least one web server over the Internet.
Internet Marketing is a process used to market products and services towards the targeted audience across all the geo locations by using an effective Website through Internet. Internet Marketing is a long tail process which includes Search engine optimization, Search engine marketing, social media marketing, Pay per click management, multilingual search engine optimization. Email marketing with Digital customer data and customer relationship management is also an important process of Internet Marketing.
Search Engine Optimization is a process of optimizing a website for a relevant keyword or keywords organically in search engines. For ex: Google search results.
Search Engine Marketing is a process of optimizing a website inorganically for a relevant keyword. In this process website owner have to pay some amount for a click to search engine. For ex: Featured Listings.
Social Media Marketing is a process of marketing products and services using social media by active social networking and social bookmarking.
Pay Per Click is process of providing money to the website owners for clicks, and impressions of advertisements served by search engine. For ex: Google AdSense.
Multilingual Search Engine Optimization is a process of optimizing non English website to all the targeted audience of different languages throughout the world.
Internet marketing covers all the ways to achieve leads for your business where website plays a major role in it. If you have a website that does not satisfy your business needs, we present our strategic process which can bring you more visibility and business by making your website a lead conversion engine. The effective processes that we follow are:
Business Analysis:
Business Analysis is a process of analyzing a business, on all its aspects such as strengths, weaknesses and opportunities available in the global market, competitors and threats of the business. It is more important in gathering detailed information about the business type, whether Business to Business, or Business to Consumers or both.
Then examine the weaknesses of website in On-Page SEO factors if website already exists for the business, and figure out the hotspot and strength’s of the businesses by comparing it with competitor using competitor analysis technique. Select the different processes which relates to the business, below the category of Internet Marketing that can help in manipulating the involvement between products or services and the customer.
Research and Analysis on their Business Targets:
Here we start analyzing the targeted audience of the business and selection of the Keywords that can attract the targeted audience both locally and globally. Make a detailed research and analysis on Keywords in the point of user perspective which can increase the conversion rate of the website.
Start digitalizing the customer data and customer engagement using Customer relationship management software by analyzing the marketing activities and its effectiveness to improve customer support by activity management such as phone calls emails etc which helps to get your clients authority.
Strategize Lead Conversion:
Strategic lead conversion processes includes three different phases such as design phase, long term phase and short term phase.
Design and Development Phase includes strategic planning on design or redesign of the website, and website development with usability and accessibility, on-page metrics such as Title tag, Meta tag, H1 tag, xml and html sitemaps, SEO copywriting etc.
Long Term Phase consist of of active link building such as submissions on directories, article directories, classifieds, press release sites, blog commenting, etc. Social media marketing includes social media optimization and social bookmarking.
Social media optimization is a process of creation and active social networking on FaceBook fan page, Twitter page, LinkedIn profile page, YouTube channel, as selected in the Business analysis.
Short Term Phase comprises of Search engine submission, Search engine advertising, Pay per Click advertising program such as FaceBook advertising, Forum participation, Banner exchange etc.
Implement the process:
Implement the tactics step by step as per the strategic planning, to attract higher traffic through top search engine positions by well-known web identity with return on investment. Optimize and track the performance of social media marketing by detailed report on your investment and return on investment accomplished through leads as weekly or monthly activity report. Monitor and change the strategy as per the circumstances to accomplish your website as a lead conversion engine.
LeadVisit is an Internet Marketing Brand in India that offers premium solutions for all businesses in increasing the visitors for a website by proven internet marketing processes.
Strategic Marketing to meet your right audience
What is marketing?
Marketing is an integrated process that helps to enhance customer relationships by creating awareness about the products and services through effective sales technique, business communication and business development and add value to the customer needs. Such a significant process has various trends. The latest and most effective trend is Internet and Digital Marketing.
The process of marketing is made easy by means of Internet Marketing. While comparing to traditional marketing, Internet Marketing and Digital Marketing can reach the targeted audience most effectively.
Internet and Digital Marketing:
Internet Marketing is a process of marketing products and services online through internet by various techniques such as Search Engine Optimization, Social Media Marketing, Brand Promotion and Online Advertising intended for active customer engagement.
Search Engine Optimization: The process involved in optimizing a website at the top of the organic search results to increase the number of visitors for a website and also ensure the improved possibility of indexing and favorable ranking by search engines.
Social Media Marketing: The social media marketing is a successful technique that involves a process of integrated marketing communications between audience of relevant interest and marketing people. This is a deliberate step that involves in improving customer relationship by connecting the customers with business owners directly through online channels such as social media to understand the client expectations and add value to them.
Brand Promotion: Any feature that spot out a unique vendor’s product or service in respect to its quality or awareness among the customers is said to be a brand. The feature defining the unique vendor’s may be name, logo, tagline, design, etc. An effective marketing strategy used to build and increase customer loyalty, awareness and sales is said to be Brand Promotion.
Online Advertising: The effective Marketing process that lead to advertise online through internet by different ways such as banner ads, contextual ads, image ads, affiliate networks, ad networks, email advertising etc to drive targeted customers with enquiry/needs to a website/online marketplace with such product or service that fulfils the client expectations.
The combined process above delivers cost effective and secure marketing opportunities and enhances business and customer relationship all together. Hence Internet and Digital Marketing is necessary to be considered in your marketing strategies to develop your business by connecting with more customers and clients.
LeadVisit is an Internet marketing Brand in India that offers premium solutions for all businesses as mentioned above in increasing the leads and visitors for a website by proven digital marketing techniques.
Why to Use Agile Model for Software Development?
Software Development is a process that involves in development of software products like web application development, desktop application development, mobile application development, Custom software development etc. The life cycle of such software development differs based on the industry. But, there are few lifecycle models of software development that is approved by ISO standards. like Agile model, Waterfall model, V-Model, Spiral Model etc.
What is Agile model?
Agile model is a software development methodology used to accelerate operational product/system delivery within a scheduled time frame using set of values that include adaptability, transparency, simplicity and unity in effective and light weighted manner.
Why Agile model?
Agile model is widely practiced model which has a frequent approach in simplifying the process by dividing it into short and light weighted phases such as Requirements, Specification, Architecture, Design, Implementation, Testing, Deployment and Maintenance that results in effective software systems.
Advantages of Agile model:
• Reduce the engineering time and assures on timely delivery.
• Decreases the cost of engineering by reducing the risk and errors factors.
• Constant testing eliminates error and assist in software reliability
• Accomplishes faster return on investment by better improvement on the system at regular intervals
Requirements: The requirement phases are classified as functional and non functional specifications. Functional specification involves in features and interactions required by the user/client. And the non functionality includes the needs of performance, design and quality standards of developing the software.
Software development is of two types based on the customer requirements. They are: Customized software development which is developed to meet the needs of the user, and embedded software development is one developed to automate some specific tasks.
Design: The Design phase is also further classified into two phases. Fundamental Design and methodological Design
Fundamental Design is one which delivers the information on the needs of functionality and usability by the client/business to developer on the first phase. Technical Design is the featured design of a developer on how to meet the requirements of the software as on the fundamental design. The entire architecture of the system is designed by the developers after corresponding with the clients. This avoids the unnecessary work and helps to concentrate on good functional design constantly.
Development: This phase involves in implementing and executing the source code in order to realize the software application as designed in technical design specifications.
Testing: The phase in which the developed and executed source code is integrated, and tested for the performance, design and quality measures. In agile model testing plays a major role since every small module is tested for the reliability throughout the project.
Support: The tested software product is deployed as a system based on requirements and delivered within scheduled time. The software maintenance are classified in two phases, Administrative Maintenance and Technical Maintenance.
Administrative maintenance includes maintenance cost, training and staffing, client precedence and configuration. Technical maintenance includes impact analysis, debugging and fixing, testing, maintenance measurement.
At TreeShore, We use agile model for Software Development to take a static view on requirements of clients which enables us to provide solutions based on their demand on time by maintaining a sustainable pace of development with self motivated developers.
How to Manage Your Human Resource system more Effectively
Human Resource Management or HRM: A process that deals with personnel and employee management of every organization to utilize the human resources and business programs more efficiently to achieve the business goal.
Human Resource Management software that simplifies the HRM process of your enterprise by computerizing the information cost effectively and successfully. HRM is an extreme solution to Human resource information system (HRIS) universally.
Features of HRM:
There are different types of modules available in HRM to simplify the human resource management process.
Admin Module is a part of HRM that defines Company information and works as a backbone of the whole system. It defines the user’s personal information like qualifications, roles, skills, location and also security measures like user’s rights etc.
Personal Information Module is a core module that maintains all relevant information on employee details with photograph, which also includes educational qualification and work experience and all other related job information.
Leave Management Module defines all types of leave possibilities available and provides information on leave application and approval processes. It eliminates the paper work and exhibit leave claim and history, with salary balance.
Time and Attendance Module helps to improve the performance of the organization by assisting in time and attendance management of all the employees by creating time sheets, and defines the customer or projects status from time to time, and also notifies weekends and holidays also.
Employee Self Service Module supports all the staff of the organization to view/edit personal and contact information using a web-enabled PC at anytime and anywhere without disturbing HR activities.
Benefit Module is an integrated platform that assists HR in managing employee benefits such as medical and welfare, and different possibilities of benefits based on type, provider, designation and other areas. It also demonstrates benefit history and other information effectively.
Report Module helps in creating any number of reports by selecting range of search criteria and report fields as per the needs. It prevents the repetitive tasks when the report definition is saved. We can generate report by offering the required data once report definition is saved.
Recruitment Management Module is an extreme solution for recruitment process ranging from requirements of staff, vacancy approval, entering requirements and responsibilities, collecting candidate information, short listing etc.
Performance Module simplifies the monitoring, performance review, and appraisal process by corresponding with reviewer for each job title and helps the employee to better understand the responsibilities and achieve the expectations.
TreeShore offers complete solutions to integrate HRM system and help our clients by understanding their demands and assist them to reach the organizational goals of all time with improved work performance.