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Tips for maximum website functionality
Website Functionality:
Website Functionality is an interactive part between an user and a website that helps them achieve their goals by availing convenient navigation across the site and converts the visitors as customers. Functionality is the most important factor as it helps the site administrator to manage the website easily, and stimulates the rate of conversion as well.
Tips for achieving maximum Website functionality:
• Before starting to design your website, discuss with the web designer and developer for the maximum opportunities of functionality on the website that can improve user experience to achieve the goals of the website.
• Try to avoid Java/Flash script navigation since it is not search engine friendly and also it increases the load time of your site. It results in losing the visitors or increases your bounce rate of the website.
• Use a well descriptive menu that allows users to navigate across all pages from one to two clicks from the home page.
• Use anchor text that can describe user to understand what the content is all about, as well as help the search engine to understand what information does the link consists of.
• Use Social media content sharing buttons along all the informative pages across the website. This helps user to share the content directly to their social media networks and bookmark it.
• Use the publicly active social networking sites link using social networking icons, this may bring you visitors to social networking sites and help in dynamic customer engagement.
• Use breadcrumbs navigation within the website that assist user in identifying where they are now within the website and also let them navigate easily to the pages they were before.
• Use all the links across the website in the footer as contextual text links it may be helpful to the user to reach the page they expect to get information.
• Avoid using pop up and pop under, as it may irritate the users while reading.
• The user may give first preference to fast loading site and so website with less load time is user and search engine friendly.
• Check for screen resolution and browser compatibility before launching the website.
• Use call to action elements such as applications and forms to help the customer take the action. If it is an E-Commerce website, inventory management system, shopping cart and check out system, Payment and customer service etc can be helpful.
• Use relevant title for every page with heading tags such as H1, H2, H3 based on their importance.
• Use consistent font, size, font color, background color which makes the content clearly visible to the reader. Also use images relevant as it helps to describe the content.
• Make sure that the website structure is designed hierarchically, and prevent orphan pages as much as possible. If there are some orphan pages then construct it as a customized 404 page.
• Landing page optimization and monitoring the landing pages which works best is very important to increase conversion rate.
These are the successive website functionalities that help the website to work as a conversion engine.
Easy ways to develop your CRM
SUGAR CRM is commercial purpose open-source customer relationship management software that adapts to all business environments given that its structural design avails the company to customize and integrate the various business developments.
It conveys a feature rich business processes that improves marketing value, and drive sales performance, improves customer satisfaction and provides executive close into business performance. It also offers various deployable options such as on-demand, on-premise and application based solutions which is money-making and offers flexible options to maintain more profitable relationships.
Different Editions:
Sugar CRM provides different editions of CRM software. They are:
• Sugar Professional Edition.
• Sugar Corporate Edition.
• Sugar Enterprise Edition.
• Sugar Ultimate Edition.
• Sugar Community Edition.
Of the above 5 different editions Sugar Community Edition is the only open source and is customizable. It contains 85 percent of the functionality and features available in Sugar Enterprise and Sugar Professional.
Features of Sugar CRM:
Sales Force Computerization:
Account management aptitude provides customers across various products, characteristics, and status at one glance along with lead, contract and opportunity management to follow new business, share sales information, track and record deal progress and deal related interactions.
Customer Support:
Case management is used to integrate the customer service history, monitoring the case handling, and Bug Tracking is used to identify, prioritize, and resolve customer queries and issues.
Collaboration:
Content syndication combines third party information sources while activity management used for the emails, phone calls, meetings and tasks etc.
Administration:
Create custom modules in module Builder; edit user settings, views and layouts and also can customize the application in studio in single point to reach organizational goals.
Computerized Marketing:
Lead management, Email management, Campaign wizard, Campaign reporting and Web to Lead forms are different processes used for tracking and cultivating new leads, touching the prospects and customers with various unique offers, information gathering such as targets budgets etc, to perform effective campaign, to analyze the effectiveness of marketing activities, import campaign responses to capture leads simultaneously.
User friendly CRM:
Sugar CRM has a customer relationship management application which is fast, friendly and cool to use. User can choose various themes of their own choices while accessing sugar CRM through web browsers.
TreeShore is a Custom Software Development India that involves in CRM development and supports a wide range of customers across all sizes of industries by deep collaboration and administration capabilities.
Tips to Achieve Leads for Real Estate Industry
Real Estate firms are fast growing Industries throughout the world and so it requires their online presence. If you are a real estate professional, you should have a unique, resourceful website that lets your customer/visitor to make research on market and stay in touch with you. Do you intend to build a website or redesign your website to achieve your core purpose of your real estate business? Choose a professional web designer and Internet marketing solution provider who can offer you a unique presence for your business from beginning to end in the World Wide Web.
There are three different types of website design which helps real estate professionals to accomplish the core purpose of their business. They are Real estate agent website and Builders/planner website, Real estate classified website.
Real estate agent website design: The real estate agent website helps to differentiate their unique presence of an agent from a large crowd of competitor agents and market their services cost effectively. The website serves as a conversion engine in generating leads and converts the leads as valuable customers.
Builders/planner website design: The builders/planners website gives a customized look and feel which helps in attracting visitors to make research on the real estate market. Such Builders/planner website design converts the visitors as buyers on providing the valuable information searched by visitors on the market and its trends.
Real estate classified website: The real estate classified website connects buyers and agents as well as builders by allowing the agents and builders to publish their listings in their website free as well as featured. Such website offers the information which helps the visitors who search for affordable and cost effective services/products in real estate industry.
TreeShore is an Internet Marketing consultancy and professional web designing company which works with a unique process described below to enhance the trust of the customers and guarantee a cost effective service to the customers. The structural design of the process is Research and Analysis, Marketing Analysis, Design and Development, Internet Marketing.
Important and undesirable Factors to be considered before designing a Real Estate Website:
Data Gathering and Manipulation:
Make a detailed Research and Analysis on the targeted market of the business and the problems faced in accomplishing the core purpose of business. The branding is very much essential to identify the agent or builder among all the other competitors of the business. The slogan of the company is a key to attract the visitors. It should explain the visitors/buyers on how the agents / builders can help their clients. So, before defining your brand, slogan and logo make some research and analysis on it.
The Market Analysis should involve competitor research and analysis in detail. A detailed analysis is required on the strength and weakness of the competitors, keywords and strategies they use. Then a brief research and analysis is performed on the targeted audience average age limit, special interest, and educational level etc. Then make a research and analysis on the keywords that attract large traffic of the targeted audience and competition for the keywords.
Implementation:
Real estate customers make a detailed research on market and its trends. They expect a lot of information before they intend to buy a property or land. So it is very important to make the visitors to stay in the website for a longtime. Real estate website design should consist of unique design, easy navigation, good information rich content, and load faster so as to decrease the bounce rate and Increase the conversion rate.
Design and Development elements such as Graphic design/Flash design, News feed, Joint Venture, Upcoming projects, Ongoing Projects & Featured Projects and Calculators acts as a link bait to attract buyers and make them to take action online, such as enquiries/leads. The contact forms, Enquiry forms, RSS feeds integration, Google maps integration helps to collect the information of the users, and customer engagement through proper follow up. And immediate lead notifications via text messaging allow you to take action when the user completes and sending a lead form. Various design elements can help you to access the web statistics on your site, and maintaining your website and do proper updates on web site in regular intervals.
Internet Marketing can get you leads/enquiries using different strategies such as On page optimization such as Title tag, Meta tag, header tag, search engine and user sitemap, etc helps reduce the load time and increase the crawl frequency by making the website as search engine friendly. Off page optimization includes link building, Link baiting, social media, and online reputation management helps to share the link juice all over the internet. Blogging is very essential to interact with visitors/customers and staying connected with them brings you positive impacts on leads generation. Email Marketing helps to increase business leads by enhancing the trust of your customers through proper follow up.
Why every business needs Digital Marketing today?
Digital marketing can be defined as a new dimensional vision on technology which interconnects people with one another, as an effective marketing tool to attract audience towards online business.
Digital Marketing Strategy:
The strategic planning depends on how the digital market relates to your business, and how it can influence the association between the business or brand and your customer. Then ensure your efforts to be focused on the various elements of digital market place that are most relevant to your business. If not you will miss your opportunity and lose the business.
Create an online business card:
A website is an online business card for all geographical areas of your business which creates status among your customers. Building an effective website as conversion engine is possible only by a professional Web designer to achieve high quality traffic of the targeted audience where we can do a real time business. Without a website which has usability and accessibility, nothing is possible in digital marketing.
Search Engine Marketing:
Search engine marketing is a combined process of improving the visibility of website by both search engine optimization and search engine advertising. Search engine optimization is a process of research on the potential advantages of website to improve the visibility in organic search results. Pay per Click in search engine advertising is a process driving direct traffic to websites where advertisers bid on relevant keywords towards the targeted audience with search engines. Unless you promote your website you will lose you targeted customers from search engines.
Email Marketing and Customer Relationship Management:
The process of sending electronic mails to communicate with potential and existing customers of a business about the new products and promotional mails on offers available by the company, be supposed to create awareness on products and services. It helps to improve the customer relationship management and encourage customer loyalty with the company.
Social Media and its Importance in Digital Marketing:
Social media is a junction point of social interactions by active participants using scalable and highly accessible communication techniques. There are different forms of social media that offers marketers various scope of marketing digitally.
They are Social bookmarking sites, Forum and Discussion sites, Media sharing sites, Reviews and ratings, Social networking sites, blogs, Pod casts, Micro blogging, etc
Some of the scope for marketers in social media are:
• To improve the online exposure and reputation.
• Marketers get closer to customers by getting ideas for them.
• It helps to increase relevancy and authority of the business and amplify the traffic towards website.
• It influences online customer engagement etc.
Using Professional Agency:
Digital marketing is broader pitch where you need help and suggestion of professional Agency. If you select such agency and accommodate them, they can help you beat competitions and provide the new challenges thrown by digital technology.
Will Google+ attract Facebook users?
There has been a buzz already in the social network environment about Google+ and it is only on testing phase at the moment. Google being the world’s best search engine has also succeeded in other areas like Video Sharing with Youtube, Gmail, Google Apps etc and other services that are important, be it an individual or a corporate. But Google has not been so successful in the social network arena where it has already tried with Orkut and Google Buzz. So let us see if it can attract Facebook users with its all new Google+.
Google Plus(+):
The world’s largest Search engine Google has attempted to step on to the social network with a new methodology of sharing resources between friends, family, and personally to those who are most important to you and an effort to express the genuine relationship more accurately to the world with the Google+, the Google’s new born social network.
Facebook:
Facebook is the largest social networking services provider where the users can create profiles personally, add friends, and share messages, and can include automatic notifications on profile updates and they can also form groups for schools and colleges, work environment, mutual interest user groups etc.
The Search Giant vs The Social Giant:
The Google+ was announced recently by Google and from the time it released, there is a huge talk that the “Google+ steps up to dethrone Face book”. Is that possible? Lets have a look at five features in Google+ that are not made available in Facebook at this moment:
Circles:
Google’s different approach have created circles where users can assemble the friends, family and various contacts into different set to optimize and sharing the flow of information to each and everyone by separating the professional and personal life unlike Facebook. The user can limit their sharing in Google+ to a particular friend unlike in Facebook where any sharing done is visible to all the friends.
Hangouts:
This is an entirely different strategy used by Google to provide the users video chat facility where up to 10 members can chat face to face all together. It is a unique feature available in Google which differentiates Google from other social networks.
Instant upload:
This is coolest feature available in Google+ to access the photos and videos to upload instantly while you are snapping or recording from your mobile or any other devices.
Sparks:
It is a feature in Google+ where you can add your interests and share with your friends, family or groups. Any interests selected can be added on to the section below your profile picture and topics related to your interests that you might like can be viewed in the search by clicking on it.
Huddle:
It is a group chat text tool used for private conversations within a circle available only at Google+ and it can be used directly from your phone such as Android 2.0.
Conclusion:
There may be chances for Google+ to dethrone Facebook, or it may take some time. At the same time Facebook may fulfill the user expectations by adding video chat features. The decision is in the hands of social networking users by the user experience.
Importance of Website as an Online Business Card
Traditional Business Cards that holds Name of the business, Owner or Employer name, Phone number, Mobile number, Email address etc are used for networking purpose to provide easy source of retrieval of contact information of the company. But a business card is a piece of paper where we can’t fit much information and practically with lot of restrictions. so, the question is, what can we do without a Traditional business card? There is a much better idea which can serve you effectively than this.
What is an online business card?
An online business card is a simple and cost effective solution. A small website with several pages which constitutes information about a company, Products, Services, with Contact information and feedback forms.
It represents you and your company in the worldwide web. It doesn’t require one person to hand over to any other person like traditional business cards. It gives a professional presence online for you and your business and pays you back the Return-On-Investment (ROI).
An online business card is a customizable tool that offers your business contact information quicker, easier and provides scalability and expansion of driving your business effectively towards the global market to reach your targeted potential customers.
Advantage of Online business card:
Online business card offers reliable, stable and professional image to your company by which customers can trust your service and customer support.
What should you do to have an effective online business card?
Select a good and professional website design company who can understand your business and in that way bring more relevant contents to convey to the customers.
Choose your domain name and discuss it with the designer about its availability.
Provide your business information such as company profile, product, services, contact information, etc. Keep in touch with your web designer for future web development and website promotion to get ideas to achieve high quality traffic to your website.
Conclusion:
The Online business card may be slightly expensive compared to traditional business cards but worth more in terms of taking you and your business closely to the customers. It can serve more purposes that just being an online catalogue like interacting with the customers, getting quick feedback, demonstrating of products, adding multimedia etc. It also gives your company a respectable image to your customers about the business. So, it obviously shows dividends for spending money for a money yielding crop like online business card than the traditional card stock.
TreeShore is a professional web design and development company that offers you the best quality and effective online business card which takes your internet marketing business and brings the targeted customers and make your business successful.