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PHP VS JAVA: What to choose for career?
PHP:
PHP is a hypertext preprocessor, server side scripting language developed in the midst of 1994 to 1997 to create dynamic web pages. PHP was developed as a solution to reduce heavy coding used to output html. Since, PHP is embedded within HTML with special PHP tags the programmer can easily convert from HTML to PHP and vice versa. PHP processor module is present within a web server that interprets the PHP code embedded within the html source document and generates web pages. Nowadays, PHP is being considered as a powerful tool for creating interactive web pages which is fast growing.
Green Side of PHP:
PHP has started supporting object oriented programming from PHP4 and now there is a marvelous improvement in procedural programming and OOPS concept at PHP5.3 which made IDE to support PHP development.
Red Side of PHP:
As per the Java developers, PHP is an unstructured and disorganized programming language that doesn’t support a good IDE.
JAVA:
Java is a high level object oriented programming language designed to simplify and eliminate the features that cause programming errors. Java is used in a web page for building small application module that may help the user interact with the page.
Java is used as a web programming language in many corporate companies because their integrated development environment was built up by number of Java developers and fundamentally lock themselves into Java platform.
Green Side of JAVA:
To create a standardized architecture and a complex system Java is said to be the right option. In addition to that Java developers are highly trained experts in OOPS concept and also we do have a pleasant new entry to an open source web world with the open sourcing of Java program.
Red Side of JAVA:
As per the PHP programmer’s vision, Java is a highly complex and difficult to use language which requires lot of development time and loading time for a website.
Conclusion:
PHP is advanced in scalability and PHP software development speed since there is no pre compilation required while the Java stands high for the variable tool strength and maintainability since past. Hence both are equals but, the corporate will adopt PHP to build their IDE when there is an increase in large number of PHP Programmers as like Java programmers.
Types of Content Management Systems
A content management system is the group of actions used to manage work flow in a mutual environment. The content management system is system that categorizes and smooth’s the progress of creating a shared content.
The five main functions of content management systems are:
• Security
• Objects
• Servers
• Auditing
• Report
The content management system is of three types usually. They are
1. Web content management system
2. Enterprise content management system
3. Component content management system
Web content management system:
• A web content management system is system software that provides designed tools such as authoring, association, and management for users with basic programming skills.
• It is simply a tool for non technical users to create and manage website, and make possible document control, editing, review, timeline administration etc.
Enterprise content management system:
• Enterprise content management system is a strategic tool used to capture, manage, store, preserve and deliver the content and files that contains organizational unstructured data associated with organizational process.
• ECM emerged out converging both document management system and web content management system.
• ECM mainly focuses at managing the document or content from the initial publication, archival, till disposal.
• ECM simplifies the storage, security, version control, process routing, and retention to the management of corporate data.
Component content management system:
• A component management system allows user to manage content at the component level rather than document level. Components stand for a single topic, concept or an asset.
• Each component is only stored once in the content management system. Components are collected together as a multiple content types and can be viewed as long-established traditional documents.
• Component management system reuses the component to spin the document and create a new content.
• The translation is made easier in component management system. Every components has its life-cycle which can be accessed individual or as a part of the content types.
• For ex: single phrase are often considered components, so if one is translated then it is translated across the database.
• The advantages of managing contents at components are because of its greater consistency and accuracy, reduced maintenance, delivery and translational costs.
Website: The Most Powerful Tool for Business
The website is a place of your business which focuses everything through a single point. This makes website exceptionally important since its serves as measurable tool for your online business. A website serves as a major conversion engine of visitors as potential customers. The user experience delivered through a website eventually drives the conversion which leads towards a successful business. Such an effective website is essentially about the junction of your business goals and needs of your target market.
Please find some important points to be noted for a website to be an important tool for your business:
Unique domain name:
Select a unique domain name that is simple and memorable to an average human with relevant keyword which is targeted by your target market.
Strategic sketch, Development and Use:
• Set up your goals for the site, which clearly defines your targeted market by analyzing the competition.
• Design the information architecture, and navigation simple as in the user’s point of view.
• Create the actual pages of the website by crafting the content, links, navigation, and information architecture recommended by expert web developers.
• Check whether everything works perfect as designed and developed before it is published into the internet.
• Make your site live on the internet as it reaches your target market and start driving conversion for a successful business.
Usability and Accessibility are vital for a good web design:
Usability helps user to accomplish their requirements most efficiently and being user-friendly.
Accessibility helps user to easily access the information and functionality which the site delivers for their audience.
The site without usability and Accessibility simply serves as a web clutter.
Realize competition:
Discover your competition and spot where their websites are successful and where it fails in achieving the goals which helps you compete online.
Content crafting:
The content plays a major role in bringing page rank for a website above all. So, the content must be crafted with keywords most suitably by expert content writer team to make the page juicy.
These are some of the important factors to be considered developing web design for a website which in return would develop the business with online presence.
Social Media Optimization Rules and its Importance
Social Media Optimization (SMO):
Social Media Optimization is technique of optimizing a website on social media websites. Social media allows the content of the website to travel across the web and drive huge traffic than search engines, which attracts the unique visitors and also brings higher search engine rankings.
The term social media optimization was first introduced by Rohit Bhargava . His old rules for conducting social media optimization were:
5 Basic rules of social media optimization:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
Later sixteen rules were created in addition to the original five rules, by some anonymous authors for conducting social media optimization which has been translated into various languages. Four years later, Rohit Bhargava released an updated set of rules for conducting social media optimization and they are.
5 New rules of social media optimization:
1. Create shareable content
2. Make sharing easy
3. Reward engagement
4. Proactively share content
5. Encourage the mashup
Role of Social media optimization on online reputation management:
Social media optimization plays a major role in online reputation management. It is a process of monitoring the feedback of users on the internet, then using the online and offline techniques to promote the positive and neutral content and pulling down the SERP those who are with the goals of negative mentions to reduce the visibility.
Conclusion:
SMO is considered as a wide set of marketing strategy for all the websites published across the worldwide web these days.
One Way Link Building for SEO
One Way Link Building is a process of creating back links for a website or web page. There are different types of one way link building as given below:
Directory Submission:
Directory Submission service is an inexpensive and highly effective method to create back links by registering a website into a properly selected category of various online directories across the web. This helps to increase the site visibility and creates relevant inbound links to the website. Meta search engines such as Google, the web crawlers scans all pages of different online directories and display the results based on their own algorithm to the user’s point of view.
Social Bookmarking Submission:
Social Bookmarking submission is used to list the links on a network, organize and store and manage them as resources on single online resources for future search and use. The social bookmarking not only creates relevant links but also brings traffic with lot of new clients in search of new business.
Press Release Submission:
Press Release is also called as news release and media release of a industry about its services, new product introductions as a news outline for their customers. Press Release Submission is used to promote the organizations new product and services introduction news to many press release directories which helps in attracting the attention of major news channels and websites. This service helps creating links as well as page rank for website.
Blog Commenting:
Blog Commenting is a part of blog posts which enables users to write their own comment on it as the users can see them, which creates users a sense of ownership because of networking, and interaction between them.
Search Engine Submission:
Search Engine submission is also same as like of directory submission. The process of registering a website to search engines is said to be known as search engine submission. It can be done both manually and in an automated way. Manual submissions ask information every time when we register a new search engine while automated submission requires information once to submit the website to all the search engines
Article Submission:
Article Submission services is a method of creating relevant one way contextual links to our website. Articles are used to promote your business and good traffic as well. Article is said to be the king of website because it plays a major role in bringing the page rank for a website.
All these seo services should be focused to attain estimated good traffic with visitors and high return on investment as well.
It is quite important to follow a proper formula or process to get visitors for a website and create awareness about their services or products or information being provided through their website.
Web Designing Process
A clear mapping of the thoughts is very much important at the start of a process. It is as important as a blueprint of architecture before starting up the construction. They avoid this path and lead themselves to failure. This article would try to put a light over all the required pillars in a website design. This, at its most basic, is the process of design.
The Website Design Process can be segregated into five phases.
1) Research and analysis:
Before using the software tools understand the client requirements and research various designs for the client’s products and analyze the requirement to visualize the design.
2) Visualized Design:
Draw the visualized design in a piece of paper or board before touching Photoshop or any other tool.
3) Template Design:
Prepare the design now in Photoshop as a template.
4) Conversion:
After the Design, conversion takes place from PSD to HTML or XHTML.
5) Testing:
* Spelling (Use MS Word to check the spelling before adding the contents)
* Sentence (Use MS Word to check the sentence before adding the contents)
* Alignment
* Browser compatibility (IE, Chrome, Firefox)
* Check forms for clients correct E-mail Id, contact numbers etc…
Many designers jump directly on designing avoiding the first two steps and mess the whole thing. If you will follow the process carefully you will certainly give birth to a masterpiece. One more thing which needs to be present in a web designer is patience. After all, good things take time to come.