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PrestaShop Open source E-commerce CMS
In today’s internet world, E-commerce is being considered as a highly developing sector which in turn is moving through many roads and are also in a position to move on to many different heights in short time. There are many sectors entering the E-commerce industry with the help of a single website. In fact there are many details that have to be considered while carrying out the creation of the website in the most effective manner. There are quite a lot of E-Commerce CMS solutions available in the market and there are very few as popular as PrestaShop. PrestaShop has been an e-commerce solution that provides free e-Commerce shopping cart software since 2007. The software is absolutely easy to use and customize.
The two latest versions of PrestaShop are:
• PrestaShop v.1.3.5 (stable).
• PrestaShop v.1.4 (Alpha).
The most important features in PrestaShop are :
1. Catalog – Unlimited categories, subcategories and products.
2. Payment – Unlimited payment means (extensions available on addons.prestashop.com).
3. Statistics – Complete Integration with Google Analytics.
4. Translation – 41 language packs with online translation tool.
5. Localisation – Unlimited currencies with Exchange rates synchronization.
6. SEO – SEO optimized with Meta tags (meta title, keywords…) management.
7. Security – Secure Back-Office access (login and password) with SSL compatibility.
The components that are required to install PrestaShop are free and easily available:
• LINUX, UNIX, or Windows
• PHP 5.0 or later
• Apache Web server
• MySQL 4.1.14 or later.
Now, one has to make sure if the features are sufficient for their requirements and if not, PrestaShop like any other Free CMS is customizable according to the needs. And for a layman in technology to actually understand the features to meet their requirements, it is quite important to choose the right company to do the development for them and it is quite important to make sure that the company is in practice in offering good Quality, Service and Support. We at TreeShore, are proud to be in one of those companies.
Open Source CMS for Web Development
Open source content management system is a software program that is adjustable to websites that helps to organize the content of the website. People who have little knowledge of computer skills could easily operate the open source content management systems. There are different types of CMS both free and paid services in the market, but now we are going to talk only on three widely used content management systems:
Joomla:
Joomla is a perfect example of an open source CMS. It is the most popular CMS on the market today. It doesn’t matter how big or how small the website is, Joomla can handle it. Because of its popularity, Joomla looks like it will be around for a long time, so getting support for the software in the future, should prove to be no problem at all. Joomla provides the basic framework for software applications, but because it is an open source code, anyone can develop a module that will take the basics to unlimited dimensions. Because of this, the possibilities for add on programs are endless. Most modules are available for free from downloads on the creator’s websites; however, you could have modules developed for which a developer could charge you. RSS feeds, polls and the like modules are also available. There are so many endless opportunities with Joomla software.
WordPress:
WordPress is another example of an open source content management system. It is also a blog publishing system. The WordPress can change the overall appearance and features of a simple blog site. It can add a whole new set of unique features to the blog which improves the overall appearance and attractiveness of the blog. WordPress will support only one web blog per application. Themes and widgets are highly popular with the WordPress CMS. A Popular feature called trackback is supported by the WordPress CMS.
Drupal:
Drupal is used as a back end content management system, whether it is for large scale websites or small accounts. It is able to support multiple user accounts, customizable layouts, RSS feeds, flexible account privileges, internet forums etc. It is written in PHP and can run from any computing platform that supports both a web server and a database. It was designed to allow third parties to add applications and for this reason it is often referred to as a content management framework. Core modules include comments, forums, polls, multi-level menu systems, advanced search functions, user profiles, multi-site support, multiple user content editing and creation and openID support. Drupal has a lot to offer its users.
Now it is your time to choose the right CMS for your website. There are many web development companies that are helping you to provide cost-effective CMS solutions for your business. It is very important to choose the right organization that will provide the best customer services and support and genuine solution. We provide guaranteed service and support for our clients by suggesting the best solutions suiting their requirements.
Benefits of Magento E-Commerce solutions
In this competitive online marketing, everyone is searching for perfect platform for a successful business project. The market is spread over by several software and applications that offers best possible services and ways to manage your business well in the software field. In this aspect, Magento has come up as an open source platform, which provides the best and the most efficient ways to deal with the e-commerce issues.
Please find some Magento’s features here:
1) International support
Magento is a fully global program, offering multiple versions of your site to meet the specific needs of customer. International support offers:
• Multi- language
• Support for multiple currencies
2) Search Engine Optimization
Magento e-commerce platform traffic is the most crucial issues that get resolved. It provides the facility that the search engine is able to view the content more easily, so it improves the search engine ranking. Gain further control by using Magento’s URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Magento’s intuitive administration interface. Search Engine optimization offers:
• Google sitemap
• Meta information for product and categories
• Auto generated sitemap for display on site
• Auto generated popular search term page
3) Mobile commerce
Enable M-Commerce with mobile-optimized versions of your site to attract and convert customers on the go. Automatically detects mobile browsers and shows the mobile-optimized version of your site and provides either the full site catalog or a smaller selection of products tailored for the mobile customers.
4) Analytics and reporting
Magento’s included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance
There is no doubt that we have deliberately tried to cover the technical benefits of the magento. It is one of the best and easiest options available when it comes to hosting, development, customization and maintenance. However it also depends on the web design and development firm that you going to choose for setting up Magento based e-commerce project, because they going to give you the best possible services. At Treeshore we make out the client’s requirements and deliver the best possible solutions for their needs.
Benefits of E-commerce Website
For a business to be competitive today, one needs to be moving with the world and the technology. People staying behind in bringing out a change in the way the sales are done today, will always stay behind in the competitive market. So one needs to act fast and smart. Developing an E-commerce site has been very cost-effective, unlike past days, where it was expensive. There are so many open-source solutions which can make a web development much cheaper than what it used to be previously.
Website For business is important in this internet world, especially for the product sellers and service providers. People searching for products and services through internet are reaching the top. E-commerce is “To sell goods or services on the web”. E-commerce website is very beneficial for the product sellers and service providers, because their customers can save time and energy in travelling to purchase the item where they can directly buy the product from the website by online payment, credit card or debit card, products will be dispatched to their given address.
Ecommerce allows people to carry out businesses without the barriers of time or distance. One can log on to the internet at any point of time, be it day or night and purchase or sell anything through internet. Some of the most important benefits of E-commerce website are:
1. To increase your products or services visibility to domestic and international customers.
2. To offer your valuable products and services to customers without any barrier on geographic location which in return will enhance the sales.
3. Be available 24/7/365 and never close your product selling thus encouraging wider viewing, and extended trading hours.
4. Reduction of marketing and advertising costs.
Facts:
* It has been predicted 80% of online consumers will buy online in the next 6 months – Neilson 2010.
* Also facts shows that 85% of online shoppers research online before buying offline in a store – (IAMAI).
In order to effectively distribute market and sell goods or services online you will need certain features only found on E-Commerce sites. Features may include a shopping cart, ability to process credit cards, online product catalog, automated inventory system, databases, statistics tracking and other non-computer technologies such as product warehousing and shipping transportation.
If you currently have a retail location and don’t have an e-commerce website you are probably loosing sales. Many people are using the Internet to locate and price products that will eventually be bought locally and internationally. Having your products online will also help promote your business locally and internationally. The web allows almost instant change to your entire business structure, pricing and sales process.
Importance of a web site for Real Estate Firms
Website is important for every business nowadays, because people search for the products and services through internet. The field of real estate is continuously growing in popularity and in notability. Therefore it has become mandatory that any respectful agent has his own personalized website. So it is quite natural that the website must have that look to catch the eye of the customer. Your design must attract the customer as well as your content is also essential for viewers. Content is going to explain about your works and project you have done.
People now prefer searching for Real estate firms through online rather than going and choosing by direct. A technique often used by website designers to make website attractive is by using interactive flash maps that displays hot selling properties across your area of operation. Only a complete and comprehensive website can help a real estate business grow and do good business.
A good looking, graphically and programmatic very well designed website is one of the most important marketing channels for any real estate company. It acts like a 24 hour salesperson which helps you to promote your business online. Additionally it projects a better professional image of your company to the visitors, is the best way to showcase all your properties and most importantly creates a direct relationship with your potential customers. A professional website design has the ability to capture leads and track back. You can get the e-mail ids through enquiry and contact them by e-mail regularly about your new projects and offers. Today there are no boundaries and no limitations for your internet marketing business to expand.
How to use Social Media Marketing to reach targeted Audience
Today on the internet you can find many ways to market your products and services online. The internet attracts many business people to promote their businesses and products online. Social Media marketing plays a big role in attracting your customers. Today’s most commonly used Social networking services are Facebook, Twitter, YouTube.
Social media websites have provided a unique method of connecting with your customers, ensuring repeated business and building long-term relationships. Using social media marketing to create and manage your presence and optimizing your social media are important steps to help you get the most of this great opportunity for connecting with your target audience.
Social network marketing or social media marketing is all about reaching target audience through social networks or online communities. The goal is to directly reach your targeted audience as well as to gain new audience, and to spread the business worldwide eventually. Once you targeted the audience, it is the right time to promote your business through social networking.
Facebook place an important role in social media and social network marketing. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. Facebook pages provides a forum for dialogue between customers and the brand, giving companies the opportunity to build better relationships with target audiences and current customers. Post your new offers, about your products and put the link which has the full information of the post. Each time a Facebook user becomes a fan of a Facebook page, a notice is posted as news item for all of that user’s friends to see. This creates an opportunity for a Facebook page to go viral and reach new viewers. As a Facebook page grows its fan base, traffic to the company website will increase. Facebook pages also appear in Universal Search Results. These are all the offers you are getting without spending a single dollar.
Twitter had a powerful search function which is named “Tweet search”. The Useful of “Tweet search” is that it offers the possibility to search and find bio-data according to certain keywords. A search keyword may be for example, the products a company is selling. We can tweet our new offers and products time to time.
Youtube is the next huge site to add your online profile. You can ask how a website like Youtube is useful for my business, because it is using for seeing silly, funny videos but actually it has more potential than people think. You simply have to be creative; once you have your ideas make your idea to a video. Now there are the obvious uses, like marketing and advertising. Let’s just say you are a company with a product and you need to spread the word or simply get feedback, you could show your product in a visual way and show its benefits in a more appealing way.
Certainly, social media has the power to push a business into achieving better sales. The future of social media marketing is going to be interesting one.