Blog
BLOGS
Create your Facebook page to be more attractive and informative
The Facebook Timeline has been used very widely but there seems to be some lack of understanding in what can be done and how it should be done. The Facebook page needs to be attractive and also at the same time should make the users to get engaged.
1. Cover photo Strategy for personal profiles
The Cover Photo has the main purpose of relating your personality, position, approach, life, etc. in a picture. The Cover Photo gives a strong image contact about your personality. Many display photos which are indication of their personal life. And as the default settings for the cover photo is “public”, at times such photos are misutilized.
Facebook permit to show personal photos through the profile picture album and creation of many other albums whose security settings can be carefully analyzed and prohibited. Cover Photo was never meant to display personal, respected moments to the public and it was designed to describe oneself to the public.
2. Cover photo Strategy for brands and endorsements
The main advantages which the Facebook has now offers to its users are to promote or encourage anything during Facebook itself, thus making endorsement easy and effective. And for this custom, Facebook provides provision to include the Cover Photo in the Timeline. However still in this feature, many mistakes are devoted and the general and popular advertisement opportunity of any activity is strictly restricted.
The Cover Photo should explain what the activity is all about, not what the enterprise does? We might have seen on many pages, the Cover Photo showing contact information, buy information, list of price, etc thus ignoring the actual cause of using it. The Cover Photo is idea to brand and make sense, not to tell about the enterprise services.
3. Give that important information about person or brand in words
The “About” section given below the Cover Photo was developed to illustrate oneself in detail about what they do in text form when compared to the Cover photo where it shows about what they are in an image form.
The “About” section is used to provide an insight to a visitor what their Facebook page is all about. And this section should show the contact details or anything important related to their products and services in a more detailed way.
4. Not growing the engagement rate and advertising
Facebook has introduced some great features which are very useful in creating ads, offers etc. which should help to increase the traffic and engagement rate. But, these tools are unutilized. There are two basic tools or options which not many people know about and which can really highlight the posts. First one is Highlight and the second one is Pinning.
‘Highlight’ gives you an option to enlarge the size of the post to the full size width. This can give better visibility compared to other posts. This can be used for highlighting images or any important post or link that you wish to share. To highlight a post click the ‘Star’ next to edit button on top right corner of the post.
‘Pinning’ it to the top of the wall with an orange ribbon can be useful more for offers or announcements and will show for next seven days on top of other posts. To pin with an orange ribbon, click edit button on the top right corner of your post and click ‘Pin to Top’ and similar way to ‘Unpin From Top’.
Note that one cannot use ‘Highlight’ and also ‘Pinning’ at the same time. You can only either Highlight or Pin on a post.
Facebook Timeline has provided with such an effective marketing tool that endorsements, ads, social connections have become simple and easy. However, if this tool is not utilized appropriately, it would be a disgrace and failure for both the user and the designer. Timeline must be used the method it is designed to be.
Facebook growth in India and the campaign they have kicked off with
The Popular social networking site Facebook finds India a major growth market, where the number of users have more than doubled in the past one year, as against near-zero diffusion in the neighboring country China.
Facebook India Page
Facebook Offers mobile users in India, opening a new account via particular URL (http://m.facebook.com/tt) using mobile phone, will get talk time worth Rs 50 free. This offer is meant only for people who don’t have Facebook account currently and register themselves only via their mobile phone. Once a user Sign Up for Facebook account, they would be entitled to receive talk time worth Rs 50 in about 3 days.
Facebook has designed the campaign targeting the large student entrance from Tier-2 and Tier-3 cities of India where the access of Facebook is still pretty low. Most of the students prefer to have pre-paid connectivity and Rs 50 talk time offer makes important value addition against a simple sign up with world’s largest social network.
The third largest country in the list of Facebook with more than 60 million users, this promotion is exclusively designed for India. Brazil is recently seen fast growth in Facebook users and is in a number 2 position. Interestingly, Facebook has not rolled out any similar promotions in Brazil or any other country.
The current population of Facebook users in India is just 5.06% against 73.3% online users penetration. But, this low population in India inherits an opportunity and great growth which no other country could ever match. For Facebook, looking to up and increase their revenue, India is a key source for future growth.
The growth of 132 per cent in India has been higher than many other countries, including home market in US. India has got important share in that after China. The most between all continents in world’s 17.84% of mobile web traffic is being originated from Asia. Surprisingly, 48.8% of Indian internet users are available on mobile and this figure is only jump to progress in next 2 -3 years.
The evolution of Smartphone is another big reason, making India as one of the dearest country for many companies. As the second largest mobile market, India has been outclassed by most of the countries in Smartphone approval rate. The mobile will drive Facebook’s growth in India. With just 2.72%, India Smartphone industry is far behind along with China.
With the emergence of local handset makers in India like Micromax and Karbonn and focused approach by Samsung, the situation is expected to change by 2015.
Quick Tips to Make Your Website More Social
Nowadays, when one operates a website he/she should be familiar with social optimization in addition to search engine optimization. When a website is socially optimized, it naturally attracts more traffic and encourages more engagement with customers. But, social optimization means a lot more than the process of adding social sharing buttons to different pages. To say the truth, the process of social optimization involves everything from encouraging sharing on each page, to seeking more feedback from visitors. Now, let us look at a few tips which would make your website more social.
One of the basic tips to make your website more social, is by encouraging a more social experience, with regards to your website. This could be done by choosing to use “emotionally intelligent words”. This means that one should select words which gives an overhaul about the personality of your brand and also be distinguishably conversational. A very good example for this would be to replace “Try it now” with “Ready to give it a whirl”. What this does is that, the click gives a refreshing personal experience for the user. This is exactly the reason why making it personal can give a comfortable experience for the user and makes them feel at home, while leaving a comment (or) while sharing on your site.
Next on the list of tips to make your website more social is, to raise the bar on content quality. There is no need for any special mention on the fact that, creating distinctive content which is interesting and useful is key to an online marketing strategy that is successful. Hence, without any content, there is an absolutely meagre chance for your pages to be discovered and linked by other sites. Thus, improving the quality of your content is one of the ways to make your site more social. Making sure of the fact that, the titles are enticing and having an engaging content format and length are also methods to make your website social.
Incentivizing your visitors with gamification features such as badges, counts and stars is also an attractive way to socialize your website. This is because, you play on the needs of the customers to compete and win. In this manner, one creates a win-win situation where the sales of seller is also boosted, while the customer is also rewarded.
Another important way to make your website more social is, by encouraging customer feedback. One should never underestimate the power of feedback and encourage their customers to choose a product they would like to see you sell. This approach would increase intimacy with customers and would help improve customer retention.
Highlights about the Importance of a High Quality Design to Promote E-commerce Business and the Key Points to Pep up the Design
Now-a-days, website designing has become the ultimate priority for E-commerce businesses, though it was not the case, a few years back. With the growth of E-commerce businesses attaining considerable proportions, the number of people who are involved in this business has also increased considerably. These people who are involved in this business are facing stern certain competition, every passing day. Ultimately, the parameter which differentiates their site from lesser ones is their website designs and usability factor.
As, a website is the first medium of interaction between the online shoppers and sellers, better the website design, better is the probability for a large number of customers to visit the E-commerce store. There are various methods in which the website goes on to help the business owners. One such method is enhanced user experience. It is natural that, once you get treated well you get attached to it even more. This is what is applicable to e-commerce shopping as well. If you are providing your users with an amazing shopping experience, chances are quite high that the customers will come back to your store again in future. In other words, it could be said that there would be a higher customer retention rate. What this means is that there will be more revenue? And the naturally, your website will become an asset for your company. But, if the website design is cluttered, there is a lot more chance for it to annoy the customer, which means there is less possibility for the customer to come back to your site again.
The next important thing which is key to a successful ecommerce business is branding. As soon as an individual believes in a brand, he/she will stay loyal to the brand and make many purchases. This sort of loyalty is what turns into revenue generating strategy of business. These people who strive hard and earn the loyalty of customers will become the leaders of the market. In simple words, one of the better ways to establish a particular company as a brand is by having a neat and well thought out website design.
When the market becomes overcrowded with the people in the same business, it becomes imperative to stand out from the crowd. Hence, if you do not pay attention to the “Look And Feel” of your website, it will also be treated in the same manner as numerous other sites which are present out there. As a result, visitors will find it extremely hard to relate with your company. In order to avoid this problem, the key would be to choose a logo that could be easily understood and remembered. Next would be to choose an eye-soothing colour scheme with a white background. This would enable the customers to have a glimpse of the products placed on the website in an easy fashion. The bottom line is that, happy customers are those who are retained while annoyed customers are those who are lost.
How to select the right keywords using Google Keyword Tools
A perfect blend of art with a bit of science is the way through which, the right keywords shall be selected. In other words, the balance between the number of people who are on the look out for a particular keyword and the competition for that keyword determines the right keyword selection.
It is said that, utilization of keyword tools would be the best strategy to understand this balance and know how people are going about their job of searching the internet. Thus, by getting an overhaul of how people are searching for your product and service, and understanding the competition one and has it is easier to opt for the right keywords and leave alone the unnecessary ones.
To start off, one of the better ways to focus on the right keywords is to think of ways through which users could refer to your product or service. This would help the users to arrive at the right keywords, which would have the potential to get a higher ranking among the search engines.
It is a given that, Google keyword tool is among the best tools available in the market to select keywords for a website. The very fact that, Google dominates the search market bears ample testimony to the accuracy of this tool. In addition, it shows how majority of people, from around the world are using search.
Now, let us have an insight into the ways through which Google keyword tools shall be used to get the best results. To begin with, one has to open the google keyword tool in their browser. After that, the user has to type a keyword about which, he/she wants the website, to be about. Then, it would be ideal to keep the “synonyms” box, which is present below to be checked and click “Get keyword Ideas”. This will allow you to view the keyword results. The enterprising thing about the usage of this tool is that, it not only provides you with the search results of the keyword entered by you at the top, but also provides a long list of results for synonyms of that particular keyword. This would mean, even if the keyword typed doesn’t have a lot of search results, one can readily switch over to the search results of synonyms.
How important is Webmaster Tools for SEO
There are a wide range of webmaster tools available for search engine optimization. It is important for people to realize it’s functionalities to make optimum use of such kind of tools. As there are plenty of innovations made in this field, people have to be constantly on the look out for these innovations, to take full toll of these new additions.
One very important process carried out by the webmaster tools is free website submission, wherein one’s website will be submitted to nearly 70 important search engines like Google. This will provide the much needed impetus to popularize your site.
The next key tool is meta tags analyzer. Our SEO ranking shall be improved by means of the meta tags and the keyword density shall be checked by means of meta tags analyzer. In addition, Meta tags analyzer also acts as website load time checker and goes on to provide SEO Services tips to the concerned party. By using meta tags analyzer, one can perform a variety of tasks. These tasks include getting a glimpse of how search engine robots analyze a website and the competitor’s website, receiving tips on how the meta tags shall be improved and checks the keywords used on the page, along with the keyword density. This is not all, as meta tags analyzer checks web server operating system where site is hosted, whether it checks the load time of the website, checks the file size of the website and then finally, keeps a check on the URL’s and links found on the page.
Another popular tool is Link popularity checking tool. This tool does a thorough research on the popularity of your links by analysing the number of people who are linked with you and your competitors.
One more important tool among the webmaster tools would be the keyword that is suggestion tool. which increases the accuracy of your SEO programs , by choosing the right keywords to be used at the appropriate places. Thus, it could be said that Webmaster tools acts as the soul of SEO, and enables search engine optimization to reach dizzying heights.