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How to add Google Analytics Code in Joomla Websites
Google analytics code is a wonderful tool which could be used along with Joomla websites to keep a watch on the traffic, one’s website goes on to receive. Moreover, it is free to setup and use and hence, all one has to do is to follow the installation steps. As Google analytics is according to the standards of industry, there are a number of tutorials which are available online to help people use the Google analytics code tool to monitor frequent visits to the Joomla website.
The first step would be, to go to the Google analytics website and sign up for an account. Once the person who is going to register follows the registration process, he/she would encounter a page where they would be given a tracking code which shall be added to each page of your website. If you are faced with the option of choosing between old tracking code and a new tracking code, it would be ideal for people to choose the new tracking code.
The next step would be to allow the webpage to be kept open with the tracking code on, as we are going to need it again. It is also a very easy process to add the analytics tracking code to the Joomla website. This can be carried by logging in to the backend of Joomla administrator and by editing the templates of HTML. If one is using Joomla 1.0.10, 1.0.11,1.0.12,1.0.13,1.0.14 or 1.0.15, all that he/she has to do is to log on to http://www.yoursite.com/administrator/. After that, one has to select “Site”>”Template Manager”>”Site Templates”, from the top menu. Finally, the concerned party has to choose the template which has been marked as default and then click “Edit”. If the user is carrying out the processes in Joomla 1.5 or 1.51, then he/she has to log on to http://www.yoursite.com/administrator/ and then select “Extensions”>”Template Manager”. After this, the user has to choose the template which is marked as default and then click “Edit”. Then, in the template edit page, the user has to click “Edit HTML”.
Having followed the above steps, one would be looking at the template’s HTML code. The Google Analytics code has to be pasted before the Closing HTML tag. Finally, to conclude one needs to press “save” to install Google analytics.
Obviously there are other easy ways too, but this should definitely help a starter. At TreeShore, we have been extensively using Joomla 1.5 for developing websites. We would be able to answer your queries here if any.
Webmaster Preferred domain settings – WWW or Non-WWW
When you create a website it can be made accessible either through “http://www.urdomain.com” or “http://urdomain.com”, While this arrangement might be seemingly convenient – as visitors can type whichever version they prefer – but over the long term this may adversely affect your search engine rankings. And if you find your site is not being indexed, it means it might be indexed under a different domain. So if one needs to manage the domains in a better way, then you would have to use Webmaster Tools by registering first.
So to actually register in Webmaster Tools, one has to first verify the domains in Webmaster Tools for both www and non-www versions to ensure that you own both versions. If one of the version is verified it is very easy to verify the 2nd version as we can use the same verification method used for the 1st one. But if you have removed or deleted the file or meta tag or DNS record used for verification initially, you will have to repeat the whole verification method again for the 2nd one too.
Let us look on SEO point of view – Major search engines including Google deem the two versions as two distinct sites even if the contents are identical. Apart from other factors, search engine ranking also takes into account the number of incoming links to your site. If you retain both the versions some people may link to “http://www.urdomain.com” while some others may link to http://urdomain.com thereby splitting your back-link count.
Instead of perpetually being in doubt whether to opt for one or the other, it is prudent to you select one and permanently adhere to it. One simple solution to the complex problem is to set up a “301 Permanent Redirect” from any one version to the other once you decide on the preferred domain. This will enable search engines and visitors know which version is your preferred domain.
Once you decide finally on your preferred domain, that domain name will be used for all future crawls of your site and indexing refreshes. If no preferred domain is specified, then www and non-www versions of the domain will be treated as separate references to separate pages. There is a choice – you can redirect one version to the other using “301 permanent” redirects OR you can use the “canonical” tag to inform the search engines which version is the preferred one.
Setting a preferred domain will impact both crawling and indexing but you need to ensure that you own both versions. Webmasters however recommend using www.urdomain.com instead of“urdomain.com”.
How to make your website more attractive to visitors using Flash
Internet offers several amazing tools to make the design and content of your website lot more appealing to lure visitors and induce them to stay longer at the website. Using your Flash technology skills, you can make your website look truly exotic with varied special effects. There is today a proliferation of websites and you must do something extraordinary so that your website is strikingly different to edge out competitor websites. If a website has tons of content but without visual images, then the website will be prosaic and lifeless and a visitor will soon lose interest.
Flash is admittedly the most rampantly used web adornment tool. Flash is especially used to enhance the quality of images and text in the website. But, Flash and other animation tools have to be used judiciously and sparingly and any excessive use of Flash can mar your website and make the entire look ludicrous.A Flash site is a sort of website which employs Flash web design to make it look more alluring. A Flash web design can enrich your website with graphics and animation to arrest the attention of the visitors.
Flash can make your website lot more expressive and even interactive. Using Flash you can provide more visual effects and if your aim is to draw more traffic to your website then use of flash will do the magic. There can be no doubt that Flash presentation is a very versatile and a convenient method to add life and zest to your web site.Try to present your products/services in an attention-grabbing manner through imaginative use of Flash. One advantage of Flash is it has no cross browser compatibility problems. The Flash elements will be identical on all browsers – apart from those that specify the latest Flash player version.
Flash web design services are offered by a lot of web design companies and their services are hired by website owners for creating rare designs to embellish their sites. A number of audio and video interactions using Flash will provide visitors with a unique and unforgettable experience. Flash is a contemporary way to inform your business activities to your viewers.But the fact also remains that there are not very many web designing companies which are acquainted with the latest Flash technology.
TreeShore is a website designer company that provides clients with some truly elegant customized website skillfully using Flash. TreeShore has a team of highly knowledgeable and competent Flash design experts extremely capable of delivering quality results.
How AJAX can empower your website?
Ajax (Asynchronous JavaScript and XML) is a language that facilitates the client side page communicate with the server without the need for a different page or a refresh. Ajax is a new development coding language that is steadily gaining in popularity. From a purely e-business’s standpoint, you need to have a website if you wish to attract prospective customers. It is oftentimes difficult to understand a website that contains lorry loads of information without proper categorization /segregation.
It is important that your website is simple to comprehend but at the same time, it should not miss out on any salient information. Ajax is the new-found technology to empower your website. Ajax is an application that comprises a variation of system function codes like HTML, DHTML, DOM and of course JavaScript. Interestingly, a user can make multiple requests within a page without having to change or refresh the page. Ajax can also communicate with your server’s database in your flash application.
In fact, Google.com has used Ajax for their maps, email and other tools they offer. Many e-commerce sites have used Ajax for their shopping carts and credit card submissions. Ajax has the propensity to make coding easier as well as efficient.
Ajax combines the languages XHTML, HTML, CSS, JavaScript and XML and enable them interact with one another with ease.
Ajax has the potential to alter the way dynamic pages are viewed. There is no denying that Ajax brings uniformity and neat navigation to the website. Simply stated, Ajax is a way of developing Web applications that combines XHTML and CSS standards based presentation. It interacts with the page through the DOM. Data interchange with XML and XSLT is possible. Asynchronous data can be retrieved with XMLHttpRequest. The Ajax engine works within the Web browser using JavaScript and the DOM to handle any requests that the user might have of the Web server.
Web applications are fascinating to construct and they allow the web designer and web developer to work in tandem to fulfill their customer’s needs. However, most Web applications are time-consuming and tedious. But, Ajax is a manner of programming for the Web that quickens matters. Data, content, and design are seamlessly merged together to present a composite whole. When the user clicks on anything on an Ajax driven application, there is negligible time loss. The page displays what one is seeking and you do not have to wait for pages to refresh or reload.
Benefits of Joomla E-commerce Virtuemart
Virtuemart may be described as a highly advanced and yet most rampantly used shopping cart software in Joomla. It is ideal for almost all fundamental online store applications. The chief advantage of using Virtuemart is the facility to manage the store, products, settings and user lists from within Joomla.
As Virtuemart becomes an integral part of Joomla once installed, the varied features of Joomla seamlessly integrate into the store. The product and category setups are user-friendly and support a host of shipping, payment as also checkout options. With Virtuemart, you have a wide choice for displaying your products and offering different pricing and coupons and availing all other standard features expected from any shopping cart software.
VirtueMart is one of the most purposeful Ecommerce web solutions that can be integrated with Joomla content management system to offer secure online shopping environment.
Ecommerce website development using VirtueMart can be of immense advantage to your business. Getting your website development done with VirtueMart by a professional web developer can surely make the website look thoroughly sophisticated, easy to access and search engine friendly.
VirtueMart offers a host of features and you can extend the functionality of Joomla and VirtueMart using plugins, components, templates and modules to suit your specific needs. Joomla and VirtueMart are written in PHP and can be used in typical PHP/MySQL environments. The VirtueMart allows user shipping address management that includes order history and tag on customer accounts and shipping rate configuration and flexible shipping carriers.
VirtueMart supports a wide range of currencies as also multiple languages to make it convenient for any prospective buyer from any country to understand the product description and pricing. Using the shop statistics option in VirtueMart, you can categorize the products and customer list with sales information to facilitate further effective marketing. The entire online transactions can be monitored by checking out the statistics – product-wise, by month/year/ day. The inventory can also be effectively managed by the ecommerce plug-in and you can also ascertain the stock ordering levels.
VirtueMart offers flexible payment modules that include live credit card processing and pre-determined payment gateways and provides total control over the online channel functionality for E-commerce. Though Virtuemart is not without demerits, it is still the best option for a Joomla shopping cart. We have used Virtuemart in all its aspects and with our experience can complete the process of set up, design and functionality extensions.
Importance of Professional SEO Services
Having web presence is only of ornamental value if it does not attract visitors. A website needs to attain high ranking in major search engines for it to lure traffic and this is possible only if you hire professional seo services.
The search engine industry is in a constant state of flux and that is the reason why you need professional seo services who have updated knowledge of SEO techniques. The plain truth is – in the absence of professional SEO services, a website cannot optimize its visibility. Please remember that online marketing is steadily gaining in popularity and hiring professional SEO services is the only assured way for growth of online business.
It is impossible for a business enterprise to stay and survive and thrive if its website goes unnoticed. Several studies have repeatedly revealed that more than 90 percent of the visitors search engines like Google, Yahoo, Bing and they do not bother about sites beyond the results on the first page. Professional SEO services strive towards obtaining high page rankings, increased traffic and greater online visibility.
Search engines use complex algorithms that hold factors like titles, inbound links, META tags, keyword usage, and apt content. SEO professionals have the required experience and expertise and the knowledge of various SEO techniques to capture high rankings. They are adepts at:
Keyword Research:
SEO professionals are aware of the right keywords/ key phrases to be used on your website as also the frequency of the keyword usage.
Competitive Analysis:
SEO professionals research the market of your products and study your competitors’ websites and evolve appropriate strategies to help you edge out your competitors.
Link Building:
SEO professionals are aware that link building is crucial to obtain high rankings on search engine page results. They will use links that are relevant and from quality sites to improve your website ranking.
Content:
SEO professionals have the innate capability to provide unique and informative content for your website. Content is king and the right content will result in enhanced traffic.
Articles/ Press Release:
Presenting articles and press releases is another key factor in creating back-links to lure visitors.
Video and Image:
Video and images optimization are of paramount importance to obtain best results for your website.
The SEO process calls for skills, time and patience and if you want to be in the top of the SERP you need to invest in professional SEO services.