Social Media & Digital Marketing

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Tips to gain attention from your viewers on Social Media

Digital marketing and social media

For those that drive client engagement through digital marketing, the power of social media is something that cannot be ignored. Social networks present a veritable treasure trove for digital marketers, with millions of people using it to interact, form opinions and make purchasing decisions. In this scenario, digital marketers should definitely incorporate social media strategies to take their marketing campaigns to the next level. These tips will come in helpful.

1. Be Consistent – To develop a social network presence, it is most important to be consistent. Make sure you are consistently posting important and relevant information in an engaging way. Too little posting is considered unenthusiastic, and too much is considered spamming. It is critical to reach the perfect balance to be interesting and invite more viewers.

It is also important to be consistent when replying to people’s comments, responding to their queries and thanking them for suggestions. Establishing a more personal, intimate bond individually with social media users is the best way to build trust and further your digital marketing endeavors. On the other hand, lack of consistency creates doubt and ultimately makes for loss in viewership.

2. Understand the People – The most important aspect of social media is understanding the pulse of the people that use social media. They form the base of all digital marketing efforts, and marketers should understand how mass opinion works. It is important to level with viewers, as no one likes a condescending approach.

Marketers should also be careful not to seem biased towards a particular group or type of viewers, as that can negatively impact public reputation on a general forum. Try to develop an approach that makes sense to the most number of people. Open conversation and communication without bias will take a digital marketing campaign a long way.

3. Patience is Key – It is important for digital marketers to understand that while social media marketing yields great results, it often takes time for the fruits of the marketing effort to show. This is largely due to the fact that it takes time for people to develop trust and loyalty. Trying to rush things will almost always have the detrimental effect of making people unsure and even suspicious. The right degree of patience and perseverance in approach and marketing efforts is what makes social media marketing click.

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Social Media Tips for Content Marketers

Why content marketers need social media!!!

Content marketers employ good quality and engaging content to reach out to a target group of people so as to generate leads and convert customers in the long run. This action-reaction approach, coupled with the fact that content marketers need access to a large number of potential customers across all demographics, make social media the perfect companion to content marketing.

Here is a platform that is used by millions of people worldwide on a daily basis, and employs textual and audiovisual content as its main line of communication. It is obvious that content marketers would want to exploit fully a platform such a social media, and these tips can help to get it right.

1. Facebook – It is very important here to be brief and effective at the same time. Social network users have very little patience, and the first few lines of content will make or break the situation most of the times. It is also a good idea to use statistical data and targeted research to ascertain which section of social network users might for an ideal target group for content marketing drives. This ensures efficiency and a better lead generation ratio. Being clear and concise is most important. Make sure every post has some relevant and useful information about your product or service, and make judicial use of call-to-action to generate and retain interest.

2. Twitter – With just 140 characters available for content, marketers have to be smart and very precise. Marketers need to generate tweets that are compelling, interesting, and have inherent quality of applicability to readers. Using relevant hash tags can also go a long way in making sure that targeted users can access your tweets easily. A good ploy for content marketers on Twitter is providing live, blow-by-blow Twitter coverage of events or incidents that may be of particular interest to the target group.

3. YouTube – Audiovisual media provides greater penetration and arouse more interest. It is best to use these sparingly, and smartly. Embedding videos can go a long way in increasing overall interest, but marketers have to make sure that the videos are short and sweet. Take care not to overly reveal important information; just hinting at things is better. It is also better to combine small snippets of information in quick succession, rather than focusing on one or two long, detailed video subjects.

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How to make a Credible Online Presence

Power of social media marketing

Social media marketing is a veritable goldmine, enabling businesses around the world to showcase their products and services to a sizable existing user base with very little in the form of expenses. Social media is used extensively by people all over the world, encompassing different ethnicities, age groups and psychological profiles. For a successful social media marketing campaign it is important to understand who these people are and make plans for successful communication, so as to engage with them positively. The concepts of brand credibility apply here too, and it is of great importance to build a credible and trusted online presence to make social media marketing campaigns a success.

How do build a credible social media profile?

  1. Scope and importance – The first step towards building a social media business profile is to assess the scope and importance of such a presence in the particular industry domain. Different industry verticals have different dynamics of perception and opinion-building, thus leading to need for customized interaction methods and approaches.
  2. Customized tools – There are various tools which can be used to gain insight on the possible impact of social media on a particular kind of business. These can include tools such as customer surveys, monitoring of social media platforms and pervasive research for business intelligence and competitive landscape. Once the scope of social media as a marketing tool is established, a marketing plan can be formulated.
  3. Customer analysis – Building a credible online presence is not easy, and much of it hinges upon understanding public opinion, public psychology and the factors that affect them. Dedicated research needs to be done regarding current trends, their causative factors and ways in which these factors can be implemented in your social media marketing campaign to maximize potential.
  4. Content – With social media, the detached sales pitch does not work. The content has to be more personal, engaging and value-adding. Users need to believe in the possible utility they might get out of your business, as this is the foundation stone of trust, dependence and long term loyalty. Lines of communication must be left open, and your business should be approachable for people to come forward with comments or queries.

It takes time and effort to build trust and credibility on social media, and only a few succeed in making the most of things owing to sustained focus on customers. Businesses need to constantly assess and improve their strategies and adapt to changes in the immediate environment to have a plausible presence in the realm of social media.

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Social Media Mistakes You should Avoid

The impact of social media

Over the last few years, social media has emerged as a particularly powerful marketing and promotional tool for businesses and individuals. Social media has proliferated deep into the lives of people, and the exceptionally large user base makes it a particularly good platform for marketing. Companies promoting their products and services on social media can be sure to reach a large number of potential end-users by default.

Social media marketing works on the basis of understanding crowd psychology and keeping abreast of trends and paradigm shifts in user preferences and decision-making influences. While it is a particularly powerful tool, social media marketing should be used intelligently and with due diligence. There are a number of mistakes which need to be avoided if you want your social media marketing campaign to be a success.

How not to build social media marketing strategies

  1. Professional vs. casual – The first rule of thumb when starting a social media campaign is to be entirely professional in its approach and execution. When a business has a social network profile, it is directly associated with its success, and all communication and announcements must be done in an entirely professional manner. Failure to do so might trivialize people’s interest in the business and affect its reputation negatively.
  2. Lack of planning – Social media marketing campaigns need to start with a concrete established plan. Irregular posts and responses do not enhance brand credibility. People have short attention spans and shorter memory and therefore regular communication helps keep things fresh in people’s mind, sustains interest and increases participation. At the same time, overdoing it is also not an option. Abnormally enthusiastic posting is perceived as spam, which has a degrading effect on reputation and causes major irritation for social media users.
  3. No knowledge of target audience – It is also extremely important to be aware of your followers in a social media marketing campaign. Followers are potential customers and also can be expected to themselves promote businesses that have provided them with good service. Followers need to be kept active and interested, their questions need to be promptly answered and their comments replied to. Failure to do so might cause disinterest and desertion. It is also important not to be preferential about ardent followers, so as others do not feel you have a biased point of view.

Finally, it is important not to lose sight of the competition, and treat it with respect. Avoiding these common pitfalls will add more value to your social media marketing campaign.

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What role does your Logo play in your Branding Strategy?

Though logo may not be the only component of your branding strategy, it certainly is a very critical component. Logo assumes a lot of importance in brand building because logo is an impactful visual representation. As a rule, people find it easier to remember a visual image rather than the name of a company or a marketing message.

Before embarking on the process of logo creation, try to evolve and put in place your brand strategy. The prime mission of your logo is to reflect the values, objectives and the business philosophy of your company. Make it a point to effectively convey all these pertinent information to your logo designer.

Your logo design must look not only appealing but also truly professional for it to help your branding strategy. Your logo must have a strong relevance to your brand if you want your branding strategy to succeed.

The ability to remain distinct and the ability to be remembered easily by prospects is indeed an essential factor in branding strategy. A company’s logo remarkably fulfills both the criteria. Logo is a visual symbol that can provide your customers with instant brand recognition of your business and the products that you market.

All your sales promotion materials including your brochure, pamphlets, trade ads, website, social media channels, signage and business stationery should carry you logo. This is absolutely necessary as your logo must receive utmost publicity if you want your customers to remember your logo and identify it with your brand.

Marketing experts recommend that your entire branding strategy should revolve around your logo. As your logo becomes increasingly familiar to your customers and prospects, your brand awareness will grow. Succinctly stated, the logo is the essence and the visual face of what your brand represents.

In view of the pivotal role a logo plays in branding strategy, you must accord your logo creation all the care and attention it deserves.  Do not design your logo using some online easy-do-it yourself methods and make the logo look cheap and forgetful. Creating a logo calls for deep understanding of your business culture and values and highly specialized creativity and skills.

When a logo is aesthetically designed and attention-grabbing, its value to brand owners becomes high. Logos that are instantly recognized and easily understood can lend tremendous support for your branding efforts. Logos may be best defined as a visual image of a company’s mission and vision and the cornerstone of its branding strategy.

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How Small Businesses can use LinkedIn to Recruit?

One distinct advantage of LinkedIn and other social media sites is small businesses can gainfully use them for recruiting of employees. People on LinkedIn have contacts that keep asking them to refer potential employees.

In view of this, several hundred prospective employees profile themselves on LinkedIn each year. It is no longer required for small businesses to post job vacancies on online employment agencies as social media is able to more efficiently help small businesses with recruitment of employees.

In fact, small businesses are often spammed with hundreds of resumes from unqualified applicants when they approach online employment agencies. However, small businesses can continue to use job agencies as a part of their recruiting mix to identify the best talent.

Here are some ways how LinkedIn can be effectively used by small businesses for recruitment:

  • LinkedIn users may create and gradually expand a network of professionals. The prospective employer will then send a request for a referral of a suitable candidate for a particular job opening.
  • If employers build authentic relationships, people will unhesitatingly make referrals. They will think of possible candidates in response to your query and provide helpful info.
  • Keep in touch with your erstwhile colleagues if you do not want to lose people who have worked efficiently for you in the past. They may become available once again as employees – or they will refer you to trustworthy candidates.
  • Painstakingly search for candidates among LinkedIn members using right keywords that may lead to some useful LinkedIn profiles. You should also create a complete, keyword-rich profile for your business on LinkedIn. Prospective employees that are looking for employers search LinkedIn using keywords.
  • It will be worthwhile to use Inmail, the internal inbox at LinkedIn and seek assistance from your network of professionals to find a qualified candidate for you.
  • Remember to reply to questions in the Answers section of LinkedIn. This manner of responding can raise your profile in the LinkedIn community. Try to join groups at LinkedIn. Participants in groups may know of potential employees with the type of profile you seek.
  • It is possible to post job vacancies on LinkedIn and recruit right candidates. In fact, LinkedIn offers job listings, candidate search, trusted referrals and the power of networks to identify candidates.
  • Further, prospective job seekers can search LinkedIn free of charge based on keywords related to their positions. Certain premium features are also available to job searchers – though on payment of a fee.

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How do you find the time for Social Media

In the present day hectic lifestyle when people are far too busy in the pursuit of their own businesses and professions, they seldom find time for social media.

But if you have the will and a proper sense of time management, you can always find time for social media without compromising on your daily activities.

Active involvement in social media entails you write posts, respond to enquiries, reply to comments or post a new thread. For this you should not need more than an hour to start with. This time duration can be gradually extended as you begin to enjoy your interaction with the social media and also start benefiting by it.

Go over your day’s activities and try to identify the areas where you are spending more time than is necessary. Even if initially you can find 30 minutes of spare time, it should suffice for a start. You can always gradually build momentum as you proceed. You can succeed once you are comfortable with the social media site you are using.

It is better to start using one social networking site first, get used to the manner it works, its merits and limitations and more importantly, how others uses and interacts on it. Remember that the more you try to use the site the faster you will get at using it – and this will begin to save you time.

It is only after you find more time, you should move on to the next site – without in any way severing your interaction with the first site. Avoid getting distracted by the features of the new site and abandon the earlier site. This way, your commitment to social media will ever remain unfulfilled.

It is not necessary for you to remain with your social media live for long hours. You can spend some time every day or a an hour every week preparing what you want to say as pre-planning can save a lot of time. But it is essential that you spend some time responding to comments as otherwise your participation in social media will be of no avail.

It is a good idea to use Hootsuite to manage your social media presence and to oversee what is happening online. Please know that Hootsuite is free and is web-based – and as such, you can manage your social media from anywhere. There are also other effective tools that you can use to save time.

Try to integrate social media seamlessly into your daily routine and then you will never be bothered about time constraints.

 

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How Social Tools Lead To Business Opportunities

It is common knowledge that social media has tremendously grown in importance in recent times and business enterprises are becoming aware of the diverse business opportunities that social tools provide.

Businesses that are utilizing social tools to oversee and connect and collaborate socially with their customers have a positive edge over their competitors – particularly in today’s age and time when people have become social media addicts.

You can use social media tools to oversee the market trends, obtain clearer insights regarding what buyers talk about, what specific needs a prospective buyer is looking for etc. The social tools help you to ascertain who the market influencers and trend setters are and the type of products in demand, the prevailing prices and the overall market behavior.

Tools facilitate marketing teams to maintain social ties with large sections of their target audience. The tools positively enable teams to reach out to a much wider sections of the market within a short time as compared to cold canvassing calling or even email shots. Social media tools can be seamlessly integrated into CRM methods and other market support systems.

It is a fact that blogs have become one of the most effective technologies in the social web and blogs are generating business opportunities aplenty when properly utilized. Blogs have become an impactful method of communicating to the prospective purchasers all that they need to know about your company and your products

Merely inflating the number of your fans on Facebook does not help sell your products. The time you spend on Facebook must be rewarding for your business. It is suggested that you get to the next level by investing in a Facebook marketing platform to promote your business interests.

Agorapulse is an effective Facebook marketing platform that offers wide array functionalities like page management, the convenience of building up your fan profiles and converting your fans into sales leads.

It is possible to enhance your interaction with existing as well as prospective customers through social media and Nimble is a Social CRM tool that aids you to manage and improve relationships with your customers.

IFTTT is a purposeful tool for automating few of the tasks pertaining to social media. The advantage is if a development takes place then another is triggered. For instance, when you write a blog post it can be made to automatically share on twitter.

The common complaint is social media stealthily consumes a lot of your time.  But, by employing the right social tools, your social media strategy can pay enormous dividends.

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Combining SEO with your Social Media Strategy can reap benefits

The most significant part of SEO is to align SEO method with social media action. If SEO and social media lack the capacity to work together and not have a synchronized activity between them, it can effect SEO goals and cannot guarantee more traffic and back links to your website.

There are several ways you need to verify your social media and SEO efforts work together.

In progress with SEO and Social Media

Keyword research is one of the most significant activities while starting SEO. First you need to find the keywords, which keywords are best to target to get the most visitors. It is significant to pick specific keywords in order to get more visitors because some keywords might be less related to your site and several will be easier or harder to rank in search engines. You can use the Google Adwords Keyword Tool to discover additional keywords.

Use SEO in Your Social Media

At the point that you’re making use of social media you’ll still need to use a few of the same SEO strategies you utilize for your content on your main website. You may as well have a specific set of keywords you have chosen your business will target and you may as well utilize these in both your social media and your more usual content creation.

Now as you need to include keywords you might also think about your social media to be part of your internal link building. Visitors to your website or any one of your social media channels ought to have the ability to go to and fro from your main website with ease.

Post Titles are important

In both SEO and social media, your post titles are very important. This is the simply because the visitor will find it easy while searching in social media. Google plus offers SEO benefits that look to be different to other networks and one of the main features is to be able to change your entries for SEO. Now think about this, when you search in Google, you instantly understand through the results, view all the post titles. And then you will click on the title that is the closest match to your search results. Similarly, you will click on the title that is also related to your interests in social media.

Make Quality Content

You are making content for your clients, where or how does not a matter but it is the value of your content that will attract people than the quantity. This works for social media too where an excess of content might be a turn-off for potential clients. A blogging is also an effective link building tool due to the links that social media content attracts.

Promote the Similar Pages via SEO and Social Media

One issue I regularly see with people who are utilizing these sites to promote content is that they regularly promote URLs that are alternate than the preferred landing pages for their main keywords. They make another URL to advertise a fresh content instead of updating an existing URL that already has some historical link connectivity. It is much preferable to focus on a few most important pages and get them to the top of the rankings than have some pages beating the bottom of the second page of Google.

Just be sure that your SEO and social media working together make a successful digital marketing strategy.

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Set up your Business Profile in Pinterest with 2 easy steps

Pinterest has introduced Business Page following other familiar Social Network sites like Facebook, Twitter, Google+ and LinkedIn

Though you will not be able to identify much of a difference between a Personal and a Business profile page, there are some important changes made in the Terms and Conditions for Personal and Business separately and also the way you can present your Business Details. For e.g. you do not have to mention your First name as ‘ABC’ and Last name as ‘Corporation’ anymore, instead you can specify your Business name itself as it is.

If you are either new to Pinterest or have an existing account, you can have a business profile page exclusively for your business. You can register as new or convert your Personal page to Business page. Alternatively, you can also create a new account if you do not wish to convert your Personal profile.

Please find the images below to guide you to set up your Business Pinterest Page. Note that the instructions are not to create a new account but to convert from Personal to Business Profile.

Step 1: As I am assuming you have Pinterest account already, please login to your Pinterest account and get ready to convert your Personal to Business Page. Firstly, go to Business Page section where you can convert.

Step 2: Once you have clicked “Convert your existing account” button as shown in the previous image, it should take you to the page where you can update your profile more suitable to your business. Firstly, you will have to select the business type as shown in the image

Secondly, update the profile details of the Business and once done agree to the Terms and Conditions and you would have your Business Page.

To further enhance your Page, it is strongly recommended to verify the website and you can get started using Pinterest.

By verifying the website, the users will be able to view your website URL in your profile. To do so, the instructions are:
Once you have your business account ready, you will be presented with 4 to-do options. The first of the 4 to-dos is to verify the account and the next 3 as given below.

Once you have clicked the ‘Verify Website’ button, you will be taken to the next step where there will be 2 options to verify. You can either upload an HTML file or verify by adding a Meta tag as per the instructions given.

Finally, get started by following the last 3 to-dos

Start Pinning is to bookmark “Pin it” button to your browser so that you can pin images from a website to your Pinterest account.

Drive traffic back is to allow your website visitors to share your images with their Pinterest followers.

Grow your audience is to allow your website users to follow you on Pinterest.

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