Web Design

Graphic design is both an art and a science. The art part of graphic design relates to the imagination and creative skills of the designer while the science part is the technological innovation. The purpose of graphic design is to impart aesthetics and enhance the presentation value of your website.

The success of graphic designing lies in the process of blending graphics and text to effectively communicate your message to the reader. Graphic designing is critical when you are creating logos, brochures, posters, newsletters, product packaging, business cards, websites, sales promotional material and all other forms of electronic visual communication.

We are living in the age of the internet and business houses are competing with one another to grab the attention of the viewers and graphic design is the key to make your online presence impactful. You must use a judicious mix of typography, page layout and visual images to create well-balanced, appealing and presentable end-results.

Website graphic design represents your business visually and the role of graphic design is to make your audience spend more time on your website in preference to a host of other competitor sites.

Regardless of the value of your content, a website may still not impress the viewer unless there is a strong sense appeal that graphics alone can provide. A browser surfing online content will invariably spend time on web pages that looks strikingly impressive at the very first glance – with the right blend of text and graphics.

Technology is incapable of providing creativity – it has to emanate only from the graphic designer’s mind. Of course, many graphic designers have developed his/her individualistic techniques and designing styles.

Graphic design comprises of back ground images, banners and button controls to color scheme, text style, and graphics. Using graphic design at the right place and in right measure will help your website stand out amidst a sea of websites.

The role of graphic design is to enhance the value of your web content. Inventive and engaging graphics are one of the ways that you can create a powerful impact for your website.

However, one has to be cautious about the extent of graphics. If the sizes of the images or the videos are huge, it will take time to upload and the impatient visitors would just move to a different website.

Your website can only impress the visitor if you get the graphic quotient right. Spending money on graphic designing cannot be construed as an expense, it is a long-term investment.

When a website is of responsive design, the entire content automatically adapts itself to the size of the screen. There are four different screen sizes that responsive design caters to – desktop monitor, laptop monitor, tablet and mobile phones.

The website owners understandably want their visitors to have the best viewing experience possible regardless of the devices they may be using. The one argument in favour of responsive design is it eliminates the necessity for multiple versions of the same site.

Besides, it is neither practicable nor sustainable to develop customized sites or applications to suit the screen sizes of each of the four different devices. Responsive design is a manner of managing the layout changes so that the content is displayed on any size screen.

Admittedly, there are some technical and other snags when opting for responsive design.

• Responsive design employs a single set of code and hence users of mobile devices have to download the same quantum of content as a desktop user. Thus, the user is forced to download a lot of unwanted content that they may never want.

• Businesses must certainly ponder over the time and resources needed for responsive design. The tech team may not have the time and the resources to undertake the responsive design project with all its attendant complexities.

• Rescaling desktop images for a mobile screen can be troublesome particularly for online advertisers. There are standard sizes for display ads and altering their size could distort the images and advertisers will surely be annoyed.

• The general complaint as regards rescaling desktop pages for mobile screens is a lot of scrolling will be needed particularly if the page contents are lengthy.

• If you choose to adopt responsive design, you cannot update the desktop site without considering the impact it will have on all other devices. This will demand quite a bit of testing and may interfere with your ability to react quickly to problems.

• Images will pose serious problems to mobile developers as any image that suits a large desktop screen will not be right for a small smartphone screen. For a smartphone screen where space is a constraint, you will have to settle for a smaller close up image. Further, you will be wasting bandwidth minimizing a desktop image for a smartphone screen.

• Images will pose serious problems to mobile developers as any image that suits a large desktop screen will not be right for a small smartphone screen. For a smartphone screen where space is a constraint, you will have to settle for a smaller close up image. Further, you will be wasting bandwidth minimizing a desktop image for a smartphone screen.

We are living in a digital age and small businesses can ill-afford to ignore the over-powering impact internet has on marketing strategies. Any small business that does not have a well-structured, imaginatively designed and functional website risks the possibility of losing numerous potential customers.

Many small businesses have imperfectly designed websites because they fail to realize the importance of web presence. They do not entrust the job of web designing to competent professional web designers. It may be worthwhile to know some of the seven common web design mistakes that small businesses commit.

1. Flash lets web designers to create appealing elements like video, audio and animations. Despite the wonders of Flash, constructing an entire website overly using Flash can be self-defeating. Please know that visitors who are impatiently searching for relevant information will often find excessive Flash design annoying.

2. Many websites give little importance to navigation and so creating a frustrating experience for visitors. If customers cannot find information quickly, they will exit the site thinking your business will be as disorganized as your website.

3. Color and contrast do not receive the priority they deserve. If your website text does not have sufficient contrast in relation to its background, visitors will find reading your content difficult – more so, those suffering from poor vision or color-blindness.

4. Sadly, a large number of small businesses overload their site with dense text and graphics instead of establishing a proper visual content hierarchy so that visitors can quickly gather relevant information. Besides, a website that is heavy with graphics, also takes a longer time to load. Please bear in mind potential customers that visit a website are invariably impatient.

5. Many small businesses tend to cram as much information as possible making the web pages cluttered and reader-unfriendly. A cluttered website will also impede traffic because visitors will avoid re-visiting the site. This will result in poor traffic, higher bounce rate and a low Page Rank.

6. Website not getting promptly updated with the latest information about business happenings, products and services. This sends a wrong signal you are no longer in business or you are not ahead of the competition. Besides, visitors may resent reading content that is stale.

7. Directionless targeting can be suicidal. The website becomes messy when it tries to satisfy every kind of visitor. There is need to focus on designing the website with the right target audience in mind and provide them best possible user experience. Trying to please too many may end up pleasing none.

Internet offers several amazing tools to make the design and content of your website lot more appealing to lure visitors and induce them to stay longer at the website. Using your Flash technology skills, you can make your website look truly exotic with varied special effects. There is today a proliferation of websites and you must do something extraordinary so that your website is strikingly different to edge out competitor websites. If a website has tons of content but without visual images, then the website will be prosaic and lifeless and a visitor will soon lose interest.

Flash is admittedly the most rampantly used web adornment tool. Flash is especially used to enhance the quality of images and text in the website. But, Flash and other animation tools have to be used judiciously and sparingly and any excessive use of Flash can mar your website and make the entire look ludicrous.A Flash site is a sort of website which employs Flash web design to make it look more alluring. A Flash web design can enrich your website with graphics and animation to arrest the attention of the visitors.

Flash can make your website lot more expressive and even interactive. Using Flash you can provide more visual effects and if your aim is to draw more traffic to your website then use of flash will do the magic. There can be no doubt that Flash presentation is a very versatile and a convenient method to add life and zest to your web site.Try to present your products/services in an attention-grabbing manner through imaginative use of Flash. One advantage of Flash is it has no cross browser compatibility problems. The Flash elements will be identical on all browsers – apart from those that specify the latest Flash player version.

Flash web design services are offered by a lot of web design companies and their services are hired by website owners for creating rare designs to embellish their sites. A number of audio and video interactions using Flash will provide visitors with a unique and unforgettable experience. Flash is a contemporary way to inform your business activities to your viewers.But the fact also remains that there are not very many web designing companies which are acquainted with the latest Flash technology.

TreeShore is a website designer company that provides clients with some truly elegant customized website skillfully using Flash. TreeShore has a team of highly knowledgeable and competent Flash design experts extremely capable of delivering quality results.

The growth of your online sales largely depends on the design of your website and if you are keen to let the world know about your web presence, you should hire a professional web designer to build your business website.Although there are many software, and do it yourself tutorials, nothing can be a substitute for a customized professional website design. If you use standard template, the risk is there that other websites will have the same design. Customers will lose interest when they see similar website again and again. So you need to have a distinct design that is unique and not found elsewhere. This will help you edge out your competitors.

Please know web design is critically important. If the site lacks the right design, does not have compelling content or easy navigation, then the chances are the visitors will bypass your site. It is said that visitors are impatient and you have less than ten seconds to arrest a prospective client’s attention.There are so many software and online services available that misleads business owners to think they can construct their own website even without any technical knowledge. But the plain truth is building a website that can grab visitors’ attention, rank high in search engines and generate sales leads can be best done only by a professional web designer.

Please know there are several components that are needed to build a rewarding website. It calls for a host of skills like graphic design, web programming, copywriting, search engine optimization, social media marketing etc. An experienced professional web designer will know exactly how to highlight the salient aspects of your products/ services.
A website designed by a professional website designer will rank high in search engines as they know the SEO techniques. A web designer has the knowledge and skills to make your web presence more visible all over the web. He will use well-conceived SEO methods to make your site attract web crawlers to rank on top of search engines.

As regards functionality of your website, the professional web designers will be competent to act if something goes wrong or crashes. They are also aware how to make your web site design work on all types of browsers. Professional web designers regularly update themselves with the ongoing trends to make sure your site conforms to the latest developments in the internet.

Website Functionality:

Website Functionality is an interactive part between an user and a website that helps them achieve their goals by availing convenient navigation across the site and converts the visitors as customers. Functionality is the most important factor as it helps the site administrator to manage the website easily, and stimulates the rate of conversion as well.

Tips for achieving maximum Website functionality:
• Before starting to design your website, discuss with the web designer and developer for the maximum opportunities of functionality on the website that can improve user experience to achieve the goals of the website.
• Try to avoid Java/Flash script navigation since it is not search engine friendly and also it increases the load time of your site. It results in losing the visitors or increases your bounce rate of the website.
• Use a well descriptive menu that allows users to navigate across all pages from one to two clicks from the home page.
• Use anchor text that can describe user to understand what the content is all about, as well as help the search engine to understand what information does the link consists of.
• Use Social media content sharing buttons along all the informative pages across the website. This helps user to share the content directly to their social media networks and bookmark it.
• Use the publicly active social networking sites link using social networking icons, this may bring you visitors to social networking sites and help in dynamic customer engagement.
• Use breadcrumbs navigation within the website that assist user in identifying where they are now within the website and also let them navigate easily to the pages they were before.
• Use all the links across the website in the footer as contextual text links it may be helpful to the user to reach the page they expect to get information.
• Avoid using pop up and pop under, as it may irritate the users while reading.
• The user may give first preference to fast loading site and so website with less load time is user and search engine friendly.
• Check for screen resolution and browser compatibility before launching the website.
• Use call to action elements such as applications and forms to help the customer take the action. If it is an E-Commerce website, inventory management system, shopping cart and check out system, Payment and customer service etc can be helpful.
• Use relevant title for every page with heading tags such as H1, H2, H3 based on their importance.
• Use consistent font, size, font color, background color which makes the content clearly visible to the reader. Also use images relevant as it helps to describe the content.
• Make sure that the website structure is designed hierarchically, and prevent orphan pages as much as possible. If there are some orphan pages then construct it as a customized 404 page.
• Landing page optimization and monitoring the landing pages which works best is very important to increase conversion rate.

These are the successive website functionalities that help the website to work as a conversion engine.