Google: Search Master’s new strategy on Search
The Search Master Google has updated last week with some changes with new features as well as its algorithm. Every time Search master gets updated it concentrates on user experience and helps the searchers get fresh content. Over the past few weeks, they rolled out 10 recent algorithmic changes which are less susceptible to gaming as per Matt Cuts, Google’s Distinguished Engineer. Of the above 10, we are providing some of them here.
Cross-Language Information Retrieval Update: The Google started providing relevant English web pages for a query with less web content by translating the titles of the English pages and display below the English titles. When you click the translated title you will be taken to the translated page from English to query language.
Caffeine Web Indexing System update: The caffeine Web indexing system is one of the algorithms that allow Google to crawl and index fresh content as quickly as possible. There is a significant update which reflects 35 percent roughly in serving more relevant and up-to-date results.
Extending Application Rich Snippets: This update help searchers view the information like price details, user reviews etc within their search results.
Snippets with More content AND Less Header/Menu: This involves in choosing relevant results texts by spotting the page content and less text from the Header/menu.
Refining Official Page Detection: This update helps Google to provide more authoritative and relevant results by determining which pages are official and likely to rank well even more.
Prediction Fix for IME Queries: The update improve Google in handling auto complete IME queries even better than before.
Improvements to Date Restricted Queries: This is an update to help Google serve appropriate and fresh results within a specified date range as requested by the user.
Retiring a signal in Image Search, Better page titles by de-duplicating the boilerplate anchors, Length based auto complete predictions in Russian are the other 3 updates which are said to be important in serving results till next update, but not only this will help you to rank well as Google is making hundreds and more updates every year which you could not even imagine.
Plus One at Image Search: The Google retired one signal from image search and added plus one as a new signal which helps in Online Reputation Management, as well helps users to recommend their friends about an image they have liked.
These are the Search Master’s new strategy updated to rank well and serve better results to users worldwide.