seo tips

Google’s recent roll out of its update Penguin, has changed the search ranking of about three percent of websites found on Google. Three percent is a lot of effected websites and with Google specifically targeting some of the old search engine optimization tips. To ensure that your website does not fall off the proverbial Google map there are some new seo tips to follow.

Content is important to any website and now original and coherent text is more important then ever. Unoriginal, stolen or excessive borrowed and quoted content will get your website demoted. First, check your content. This may be a time consuming fix but there is no need to completely rewrite everything on your site. There are two approaches to changing your duplicate text. First, find words that commonly come up in your text and change it out for synonyms. This is fairly easy; simply use the replace word function of your word processing software. For a more thorough and possibly more effective change go back and reword every fourth sentence or so. This should be enough change to get around Google’s changes. If going back is not an option, going forward make sure that your site includes more original text then not. When you incorporate keywords in your text it is now essential that they make sense in the context of the sentence. Listing a bunch of words randomly will now set off the filters. If Penguin thinks that you are writing with SEO instead of content in mind the Penguin will come for you. These changes are good for your off web presence by encouraging branding and strong, original writing.

The new system is also targeting bad links and links to unmoderated sites. Social media is the new links in the Penguin System. Likes on Facebook and followers on Twitter and Pinterest are going to get you a much higher ranking then a bunch of random outbound links. Google has always frowned upon excessive links and now your ranking will get penalized. It is no longer possible to simply ride high on frequent keyword placement. Branding and content are going to carry you through this change. Overall, if you have a site that contains strong, original content and you involve yourself in as much social media as possible you should have no problem increasing you Google search standing.