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7 Aug 2013

treeshore Blog, Web Solutions demographics, Establish a presence, facebook, Incorporate social media, integrating social media, online presence, potential customers, social login, Social Media, social networks, Twitter, web design, widgets 0 comments

Ways to add Social Media to your Web Design

Why social media is important!!

In this day and age of competition, there is need for more and more channels which can be exploited to promote online businesses and websites. Social media proves to be a great channel for promotions and marketing. Millions of people worldwide use social media on a daily basis, and integrating social media into your web design instantly exposes your website to millions of potential customers across all demographics.

Also, social media interactions are more personal and intimate, thereby giving your company a means to communicate one-on-one with customers and leads, and building trust and reputation based on that. One cannot ignore the role of social media in determining online presence, and therefore it is important to integrate social media to your web design. Here’s how-

Establish a presence – The first step towards social media integration is choosing which social networks your company has a presence in. There are many social networks to choose from, the most popular being Facebook and Twitter. For enhancing subscriber base on social media, it is essential to let people know which social networks you have a presence in so that they can communicate with you via those channels.

A great way to achieve this through your own website is to include social media widgets to your content which make it easy for visitors to like, share and comment on your content in social networks. You can also replace your traditional user login system with social login, which helps users to identify instantly and lets them know where exactly they can find their social presence.

Incorporate social media elements – The next step is to include and incorporate elements from social networks into your website. Good examples are shareable content which visitors can discuss about in Facebook or Twitter, widgets and icons such as “Like” or “Tweet” and “+1” allows for easy communication and integration with popular social networks.

Social media Interaction – Finally, you can establish two-way communication with your social networks of choice by using content from these networks as integral parts of your website. User reviews from your Facebook page, live feeds from your Twitter account and incorporate them in your website. Embed YouTube videos if it helps your cause on the website. Through interactive communication between your website and users social networks, you can forge great relationships, and expand brand exposure and mileage across social platforms.

1 Aug 2012

treeshore Blog, Web Solutions web design, web development 0 comments

Benefits of Custom Web Design and Development

There are today a plethora of web development software packages available and businesses – regardless of their size – can ill-afford not to have a web presence. Earlier, many business owners attempted to develop their own website in-house, using off-the-shelf software available in the market. But, they eventually discovered that building a unique and rewarding web site calls for specialized professional skill that their organization does not possess.

There are several key benefits in having a custom website outsourced to professional IT companies. A professional developer will analyze the nature of your business and the competition scenario and create a customized website most suited for the nature of your business and its specific needs. The developer will implement appropriate solutions using industry standard technologies.

A professional developer will be aware of latest technology trends to ensure that your website loads quickly and is accessible across a wide range of platforms.

Web development is a serious affair and entails detail-oriented work that requires special expertise that might not be available to you in-house. Outsourcing your custom web development project to a professional developer will fetch you a feature-rich website in conformity with the prevailing trends.

Custom web design means there is no pre designed template. A professional custom website developer will integrate proven marketing techniques into your web design and lend it a unique identity and make all efforts to ensure that your websites receive optimum targeted traffic that help boost sales.

A professional developer can impart aesthetics into the web design to lure visitors to your site and make them stay there. This allows for a refreshingly different website than cannot be obtained by using standard templates and off-the-shelf software packages.

Few of the salient benefits of custom web design are:
• A custom site will have all the specific features needed for the marketing of your products/services.

• When you want to develop something outstanding, unique and eye-catchy – custom website design is the only option. Designing a custom web design with special tools and software can help you edge out your competitors.

• With an experienced and seasoned web designer, your customized website will be ideally SEO optimized and made user-friendly.

• Scalability is an important factor. This necessitates creating unique site architecture with provision for incorporating any future features and upgrades.

• Developing online sales is one of the most potential ways to increase business. That is why it is worth creating a custom website using professional expertise.

• Branding is an essential part of today’s Web 2.0 world. By having a professional and custom web design, your business will assume greater credibility and professionalism.

Designing a custom website must take into consideration many factors such as website management, creation of unified graphics, and developing content. With a custom-made website design, you obtain a website that is unique to your business using the latest technology and a website that you can be truly proud of.