The Importance Of Enquiry Management System

Enquiry Management System is nothing but an organized way of managing sales enquiries in an organization. An enquiry is the most prominent source of business instigation. An excel sheet maybe an easy option but an Enquiry management system is an automatic management of the complete system of receiving an enquiry and dealing with it. In order to enhance business one has to implement an EMS tactfully. An efficient EMS is what any organization looks out for.

The Need For One

* Proper maintenance of enquiries received
* History of enquiries for future reference
* Automated service to ease out performance
* Time saving and efficient

How Effective is the Implementation?

EMS is a very important service helpful in tracking enquiries for proper planning and setting of business goals. Due to improper follow-up methodologies many enquiries go unattended. An efficient EMS can be of very good help to such wasted enquiries. The EMS is based on a simple formula and a step by step procedure

(a) Enquiry; (b) Follow-Up; (c) Closure

(a) Enquiry

An organization can receive an enquiry in various forms. It can be in the form of

* Enquiry form on the company’s website
* Telephone Enquiry
* E-mail
* Direct entry of client

When an enquiry is received the operator registers that and makes sure, it is passed on to the Enquiry list so that an executive can pick that up and contact the customer.

(b) Follow-Up

The company’s executive assigned to take these enquiries gets back to the clients based on the enquiry asked for. Any number of follow-up’s are recorded to keep track of what has been discussed and what needs to be done next for each particular enquiry. This practise in recording each follow-up is very important for analysing and learn on how the executives approached the customer and what their performance was.

(c) Closure

Depending on the nature of job done the enquiry comes to a closure stage. The executive executes the enquiry as per the company’s norms in order to close the enquiry. The records will show if the enquiry was successful or if the customer declined the offer.

Since all this is an automated system there are less hassles. The company has a record of every enquiry in the EMS for reference in future use also. This enables good maintenance of records for the company hence leading to the organization’s impeccable growth.