The QR code and its importance in Online Marketing

What is a QR Code?

QR Code (Quick Response code) is a two dimensional barcode that’s consists of black modules organized within square pattern at a white background with various kinds of encoded data such as binary, alphanumeric or Kanji symbols.

Contextual Sensitive Marketing with QR Code:
The aim of serving customers when they are really interested or in needful for a product or services is called as Contextual Sensitive Marketing. QR reading apps are quick to launch and Quick to scan with large storage capacity and fast readability. The use of quick response code in CSM helps to make consumer feel convenient. And so, the publishers and advertisers can have the opportunity to engage with customers using virtual impulse buying that brings everything at the doorsteps.

Create campaign by indicating your objective
The process of creating a successive QR Code campaign directly depends on the objective of your code. The more a QR code facilitates, the customer will retrieve more engagement in return. Start a brief analysis on the objective before creating your marketing campaign. You can use the code:
• To provide a link on tutoring video or manual.
• To provide information about a brand and its Services and/or Products.
• To create awareness on products offers and sale.
• To pass contact information like Email, contact numbers, addresses, social media channels, web addresses etc.

Call upon the Audience to take action
After creating your campaign with proper analysis, don’t forget to generate a call to action that grabs the attention of the viewers which increases the trust and customer engagement as well. The similar catchphrase such as “scan this code to receive our offers” or “scan this code for your exclusive gifts” may inspire customer to look into the code which acts as a platform of your business.
If your QR Code is driving your customer to your mobile website, make sure your website is mobile friendly that looks and operates well.

Measure Campaign
The success of the QR code campaign will not only depend on the number of scans it accomplished daily, but worth more while making an user spent some time interacting with your website which helps engaging with the business. It also can be helpful in advertising through online portals, social media etc to make a successive campaign. If the number of scans drops, it will be an indication for reduced user experience.
Therefore, the latest trends and technologies like QR codes, smart phones 3G and internet cloud helps customer find and utilize their needs. As a result, the QR code is unpreventable tool for online marketing.