Tips for maximum website functionality

Website Functionality:

Website Functionality is an interactive part between an user and a website that helps them achieve their goals by availing convenient navigation across the site and converts the visitors as customers. Functionality is the most important factor as it helps the site administrator to manage the website easily, and stimulates the rate of conversion as well.

Tips for achieving maximum Website functionality:
• Before starting to design your website, discuss with the web designer and developer for the maximum opportunities of functionality on the website that can improve user experience to achieve the goals of the website.
• Try to avoid Java/Flash script navigation since it is not search engine friendly and also it increases the load time of your site. It results in losing the visitors or increases your bounce rate of the website.
• Use a well descriptive menu that allows users to navigate across all pages from one to two clicks from the home page.
• Use anchor text that can describe user to understand what the content is all about, as well as help the search engine to understand what information does the link consists of.
• Use Social media content sharing buttons along all the informative pages across the website. This helps user to share the content directly to their social media networks and bookmark it.
• Use the publicly active social networking sites link using social networking icons, this may bring you visitors to social networking sites and help in dynamic customer engagement.
• Use breadcrumbs navigation within the website that assist user in identifying where they are now within the website and also let them navigate easily to the pages they were before.
• Use all the links across the website in the footer as contextual text links it may be helpful to the user to reach the page they expect to get information.
• Avoid using pop up and pop under, as it may irritate the users while reading.
• The user may give first preference to fast loading site and so website with less load time is user and search engine friendly.
• Check for screen resolution and browser compatibility before launching the website.
• Use call to action elements such as applications and forms to help the customer take the action. If it is an E-Commerce website, inventory management system, shopping cart and check out system, Payment and customer service etc can be helpful.
• Use relevant title for every page with heading tags such as H1, H2, H3 based on their importance.
• Use consistent font, size, font color, background color which makes the content clearly visible to the reader. Also use images relevant as it helps to describe the content.
• Make sure that the website structure is designed hierarchically, and prevent orphan pages as much as possible. If there are some orphan pages then construct it as a customized 404 page.
• Landing page optimization and monitoring the landing pages which works best is very important to increase conversion rate.

These are the successive website functionalities that help the website to work as a conversion engine.