Category Archives: Social Media & Digital Marketing

The use of Google webmaster tools in SEO

Why Google Webmaster tools are important The role of SEO has always been to maximize relevance of targeted keywords and phrases, and achieve better ranking in SERP’s. With Google being the most used search engine in the world, it is … Continue reading

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Tips to gain attention from your viewers on Social Media

Digital marketing and social media For those that drive client engagement through digital marketing, the power of social media is something that cannot be ignored. Social networks present a veritable treasure trove for digital marketers, with millions of people using … Continue reading

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Social Media Tips for Content Marketers

Why content marketers need social media!!! Content marketers employ good quality and engaging content to reach out to a target group of people so as to generate leads and convert customers in the long run. This action-reaction approach, coupled with … Continue reading

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How to make a Credible Online Presence

Power of social media marketing Social media marketing is a veritable goldmine, enabling businesses around the world to showcase their products and services to a sizable existing user base with very little in the form of expenses. Social media is … Continue reading

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Social Media Mistakes You should Avoid

The impact of social media Over the last few years, social media has emerged as a particularly powerful marketing and promotional tool for businesses and individuals. Social media has proliferated deep into the lives of people, and the exceptionally large … Continue reading

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What role does your Logo play in your Branding Strategy?

Though logo may not be the only component of your branding strategy, it certainly is a very critical component. Logo assumes a lot of importance in brand building because logo is an impactful visual representation. As a rule, people find … Continue reading

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How Small Businesses can use LinkedIn to Recruit?

One distinct advantage of LinkedIn and other social media sites is small businesses can gainfully use them for recruiting of employees. People on LinkedIn have contacts that keep asking them to refer potential employees. In view of this, several hundred … Continue reading

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What does the future hold for Mobile Marketing SEO

Mobile SEO refers specifically to the techniques needed to make websites rank higher in the results pages for searches conducted from mobile devices. Indications are the proliferation of smartphones and tablets will continue unabated in the coming years and this … Continue reading

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How do you find the time for Social Media

In the present day hectic lifestyle when people are far too busy in the pursuit of their own businesses and professions, they seldom find time for social media. But if you have the will and a proper sense of time … Continue reading

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How Social Tools Lead To Business Opportunities

It is common knowledge that social media has tremendously grown in importance in recent times and business enterprises are becoming aware of the diverse business opportunities that social tools provide. Businesses that are utilizing social tools to oversee and connect … Continue reading

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