How Mobile Ecommerce is being used in today’s Marketplace
The rampant usage of mobile devices is transforming the manner in which consumers behave and react in today’s marketplace. The ubiquitously seen mobile devices including smartphones are ample proof that mobile devices are impacting the ecommerce industry in a big way. Many online traders are also compelled to change the way they interact with their customers.
Mobile ecommerce, as the term indicates, is ecommerce that is performed using a mobile device like a smartphone, tablet PC etc. Mobile ecommerce also refers to various technologies that enable you to transact with merchants in both online as well as offline marketplace. Interestingly, though countless people are going around carrying mobile devices, mobile ecommerce is yet to come of age.
Mobile ecommerce is a breakaway from the traditional ecommerce scenario where you spend time on the Internet and do your shopping. Because of mobile ecommerce traders are now reaching the consumer using suitably revised marketing and retailing methods.
Mobile ecommerce applications enable traders to accept payments through a mobile device regardless whether the customer is buying online or doing physical shopping.
Mobile ecommerce lets the consumer use a digital wallet for making payments, reading product reviews before finalizing a purchase, using coupons, and making payments for purchases at the checkout point in local retail store.
Of course, there are today a host of security measures when a consumer uses a digital wallet as all sensitive information is stored with an encrypted mobile device. It is noteworthy that when a customer makes purchases he/she is never asked to reveal the credit card or bank account particulars.
It is also to be noted that major search engine as also payment gateways like PayPal are sparing no efforts to make mobile ecommerce a global reality. Apple is also taking concrete steps to partake in the mobile ecommerce revolution.
Many offline retailers are also accepting mobile payment methods. Although the payment terminals are still absent in many outlets, the day is not far off when mobile ecommerce will start ruling the marketplace.
Going one step further, it can be asserted without fear of contradiction that mobile phones will soon overtake desktops as the most widely used device for accessing the internet.
Survey reports already reveal that traffic to ecommerce websites from mobile devices has more than doubled last year. Besides, the percentage of smartphone users making purchases using their smartphones has significantly increased over the two years.
A number of organizations are developing software packages that will render developing, launching and maintaining mobile e-commerce apps easy as well as cost-effective.